Marketing Plan for Staying with Cable-Based Television Instead of Switching to Satellite TV

As of late 2004, Verizon is already considered the world's largest telecommunication company with annual revenue of $67.8 billion. Their continued plans are leading toward acquisition and development of fiber technology, which will allow it to offer cable TV services. Apparently they are still apprehensive regarding business customer and plan to extend add-ons again into the private sector, which worked for them in 2003.

So far, Dish TVs, decoders and cable systems have been the primary source of home entertainment based on a range of satellite systems. Direct TV is one company that has changed the way home entertainment was defined. Direct TV offers a series of home

However, in the era of the Internet, the market has changed. Cable television has been challenged by many alternative venues of media consumption, most notably in the form of the Internet. "There has been some competition from satellite TV players and (in a few areas) TV over IP" (Masnick 2008). "Thanks to the rise of Netflix, Hulu and hardware like the Roku box and Apple TV, cutting the cord to cable TV doesn't mean cutting yourself off from your favorite shows and channels" (Glaser 2010). However, most high-speed Internet consumers receive their Internet connection from the cable company, which indirectly funnels money to support cable TV.

For Verizon to compete with the other top contenders they must focus on advertise and marketing their services and “new” products to survive in an Oligopoly industry. Most consumers who buy from an oligopoly firms relate through media, TV, radio, magazines and billboards. Some of the oligopoly challenges could be pricing problems, this is what is called a kinked demand curve.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised

It’s tough to match the power of a 100% fiber-optic network. That’s what you get, with Verizon FiOS.

Verizon FiOS TV has more than 595 channels, and more than 170 in HD. Catch up with Game of Thrones, Modern Family, or any of your favorite shows. Catch your old standbys or discover new TV loves with Verizon FiOS TV.

Many cable companies these days try to lure people in with a two year contract, where they hide somewhere in the fine print that they are going to raise the prices of their service dramatically sometime down the road. This can be extremely frustrating, which is why many people are starting to shift from the major internet companies that you see advertised, to higher quality and more affordable options, such as Verizon Fios.

B (353) 18. With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy 's competitors. An

“Can you hear me now?” has to be one of the most memorable lines from an ad campaign in history. That campaign was a major win for Verizon Wireless. It helped the company gain market share and reduce customer turnover making it one of the most competitive entities in the industry. Verizon has positioned itself as an industry leader in communications, information and entertainment products and services for consumers, businesses and governmental agencies. It functions in two main divisions: Verizon Wireless and Wireline. Verizon Wireless’ main products and services are wireless voice and data services over both 4G LTE and 3G networks, and equipment sales around the United States. Wireline offers products and services that

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

“Comcast” is one of many companies that own’s and works in the media industry, they not only own two very important primary businesses, Comcast Cable and NBCUniversal but are known as the largest cable television operator in the United States. They offer their customers a large variety of entertainment technology from video, high-speed Internet and phone providers, to residential customers under the XFINITY brand. As “Comcast works in the media industry they are always “aspiring to evolve to the next level of a corporation” and they are nearly there. They are already known to have the largest broadcasting and cable company in world by revenue, and from further research, we known that they are already America’s largest media conglomerate. Their name, “Comcast is a blend of the words “Communication” and “Broadcast”.

Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and

To offer low-priced fiber-optic network that covers connections to major cities in the US focusing on the internet traffic for service providers and corporations. The plan starting from gathering funding from investors to build up a high capacity fiber-optic network that linked major cities in the US, then cut prices to attract major users of the networks including corporations, Internet service providers like AOL and traditional telecommunications companies.