Marketing Plan for Staying with Cable-Based Television Instead of Switching to Satellite TV

2396 Words Feb 3rd, 2018 10 Pages
This cable network uses the latest technology in the form of fiber optics to provide cable network services to the general home customers. Verizon Communications has upgraded its FiOS cable network service in order to improve the signal and display quality. Now the Verizon FiOS customers can enjoy their favorite Television programs on this High Definition cable network. In this re-launch campaign, Verizon Communications aims to target a large number of customers from all the classes of the society. Therefore, it has set a reasonable price for its cable network connection. The cable network is better than satellite TV network because its fiber optic technology does not let even one percent of data to be lost during transmission. Fiber optic cable network is also cheaper than satellite TVs as it just uses a small receiver at the television end (Verizon, 2012). While allocating its marketing budget, Verizon has assessed the significance of each marketing budget component for the business. The marketing and promotional budget is allocated with 60% budget so that Verizon can advertise its FiOS cable network on all the promotional mediums and in all the small towns and big cities of the country. The pricing for the improved FiOS cable…

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