Marketing Plan for Studio 12: A Hair Salon

Develop a financial plan to feasibly meet our budget constraints (KMAONE, 2013). In order to maintain an in-house

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Budgets and Planning. To begin with, the program, like the organization, fosters an open and collaborative environment for the process to take place. In this regard, it is, therefore, impossible for any one space or environment to be able to accommodate every conceivable project or application that is “thought up”. Therefore, certain perimeters and guidelines need to be established to assess costs with the program and help determine a course of action in future planning. As we are discussing costs, we assume there is a

* Our company’s sales forecast has been based on performance from previous years along with market circumstances. We are looking at the future of the business objectively which we then can evaluate past to

Now it\ 's year three. The CEO wants to know your plan for sustaining market growth.

1. The local Mastermind store sells innovative educational toys. Part of their service is giving advice to customers about the best toys for a particular age group, which requires having more customer service representatives in the store. During the month long Christmas buying season, it makes half of its $500,000 yearly sales. Its contribution margin on average is 40% and its fixed costs for the year are about $150,000. The owner believes that she could make even higher sales, if she had more customer service representatives on the floor during the peak season. She plans on hiring four more people for 200 hours each at $20 per hour. How much additional revenue does she have earn to the nearest dollar

Total Sales Dollars (for covering each incremental dollar of advertising) = $200,000 / $150,000 = $1.33

We pull 138 commercial revenue hours from March Exhibit 1. Multiplying that by 70%, we come up with 97 hours.

The revenue is $600,600*1.2= $720,720. The variable cost changes as sales increases and fixed cost stays the same, the gross profit is $175,500. After tax, the net income is $100,557.

Current funds allocated to advertising and sales promotion is 3% of net sales ($80,000,000) = $360,000

a. Assuming the most current operational cost levels, what sales must it generate to recoup the above investment?

$2,000,000 + No. of employees * $500,000 = No. of employees * Volume of sales * Selling Price

Fixed supplies expense Music licensing per track Number of tracks licensed Total music licensing cost Graffiti licensing per piece Number of pieces licensed Total graffiti licensing cost Total fixed supplies $2,000 0 $0 $2,000 0 $0 $0 $2,000 6 $12,000 $2,000 6 $12,000 $24,000 $2,000 4 $8,000 $2,000 4 $8,000 $16,000 $2,000 0 $0 $2,000 0 $0 $0 $2,000 10 $20,000 $2,000 10 $20,000 $40,000

Marketing is an incredibly important part of any business plan and when you conduct marketing is just as crucial. (Lesonsky, 2013) While it is important to keep your marketing plan fresh and new it can be detrimental to use an “on the fly” type approach because it is hard to judge whether your plan is reaching your organizational goals. (Lesonsky, 2013) This is why the “when” of our marketing plan has to be properly thought out and well developed. Timing is very important to the success of a business so deciding when to market is essential to reaching the largest amount of people that would be interested in our product. With our product being exotic animals, it is best for us to market during periods of time when new pet ownership could be at its highest. The best time for us to market would be during festivals or fairs when many families are out enjoying the festivities, as previously stated with Port Orange Family Days and the Volusia County Fair. This would be a great opportunity for us to have a space at one of these festivals and to interact with the community by bringing a few of the exotic animals to the festival. This would allow the public to get to know some of the exotic animals that we have available for purchase at the store. Live animals will always draw attention from a great amount of people; some who are not particularly interested in buying a pet but want to look at a rare animal. However, to answer the question of when is the best time to market,

Masamoto Sushi & Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamoto's offer dishes from multiple Asian styles including Japanese, Chinese, and Thai as well as exceptional sushi creations. To help promote an upscale dining experience, earth tone colors throughout the dining room create a gentle, flowing ambiance for their customers. Their friendly,