Essay on Marketing Plan for Victoria Secret

3982 Words May 31st, 2014 16 Pages
Marketing Plan

Table of Contents 1. Company Description………………..page 3 2. Strategic Plan………………..page 3 3. Mission Statements current and revised………………..page 3 & 4 4. Visions………………..page 4 5. Goals: financial and non-financial………………..page 4 & 5 6. Core Competency and Sustainable completive advantage……….page 5 7. Situation Analysis: SWOT, industry, competitors, company, customer…..page 5 - 8 8. Market-Product focus: objectives, targets, unique quality, packaging…..page 8 - 11 9. Price strategy………………..page 12 10. Promotion Strategy………………..page 12 11. Distribution Strategy………………..page 13 12. Financial Data and projection………………..page 13 13. Past sales revenue………………..page 13
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Mission Statement
“We are committed to building a family of the world’s best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.”
Revised mission statement They promise to offer the best in fashion to females of all types, while at the same time providing the best possible customer service. Doing this will guarantee that they will remain successful and continue to grow by helping to create more opportunities for both current and future employees along with their investors.
Vision Statement “Victoria’s Secret is committed to being a global trendsetter in premium women lingerie providing a superior shopping experience for both women and men. Tradition and employee’s expertise helps us to attain loyal customer and therefore, create sustainable value for our share holders”.
New vision statement I believe the long term vision of the company is to take over the world of lingerie completely eliminating any and all of their competition completely.
Goals: non-financial 1. To expand its line into different products. 2. Focus on markets where their sales are currently limited, for example Asia. 3. Create ways to make their products a greater appeal, example create online digital (virtual) dressing rooms.
Goals: financial 1. To increase…

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