Marketing Plan for Woolworth

2238 WordsAug 23, 20139 Pages
COVER PAGE MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 | Page 1 TABLE OF CONTENT………………………………………………………………..1 1 EXECUTIVE SUMMARY ……………………………………… 2 2 SITUATION…show more content…
2.3 CONSUMER ANALYSIS The customer base of Woolworth can be described in a nutshell as typical more affluent south Africans with middle-higher earnings and spending capacities. To draw a better picture they are represented by the segmentation below. GEOGRAPHIC * South Africa urban population of about 45 million people * Who lives in urban and sub urban areas DEMOGRAPHIC * From ages 20 and above. * Male and female * Who earns 25000R, and above * Young, single, married with children. * Well educated * Professionals, students, homemakers. * Blacks, Indians, and whites. PYCHROGRAPHIC * Self confident, ambitious, sociable. * Enjoy sport, shopping and family moment. * Conservatives and liberals. BEHAVIORAL * Enjoys quality product. * Light users and heavy
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