Marketing Plan for Zenn

2126 Words Feb 15th, 2014 9 Pages
Marketing plan: cityZENN

Fall 2013

Table of contents

• Executive summary

• Current marketing situation
Market description, product review, competition, and distribution

• Threat and opportunity analysis

• Objectives and positioning strategy

• Marketing strategy and tactics

• Action program

• Budgets

• Controls

Executive summary
“ZENN Motor Company is dedicated to enabling emission-free, energy-efficient transportation.” (ZMC profile, 2012) ZENN Motor Company is planning to launch a highway speed capable, 300km range passenger vehicle, priced competitively with a very low operating cost, named the cityZENN. Zenn Motor Company will be
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The Mitsubishi i-MiEV has more than 15,000 sold worldwide.
The Mitsubishi i-MiEV is the lowest priced electric vehicle currently sold in Canada, and the base price is $32,998. The i-MiEV has a driving range of up to 155 kilometres, and a top speed of 130 km/h.
Highway capable cars with a top speed above 105 km/h (Wikipedia, n.d.)
Model Top speed Acceleration
Charging time Nominal range
Chevrolet Volt (PIH)
160 km/h 0-97 km/h in 9.2 seconds 4 up to 12 hours when charged from 110/120v outlet; 3 hours when charging from 220/240 volt outlet 56 km before switching to generator.
Nissan Leaf
144 km/h 5 up to 20 hours when charged from 110/120v outlet; 8 hours when charging from 220/240 volt outlet; 30 minutes for 440v "quick charge" (to 80% of battery capacity) 117 km
Tesla Roadster
217 km/h 0 - 97 km/h in 3.9 sec 2 3½ hours using 240V on a 90A breaker. Can go as high as 48hours on 115V on a 15A breaker 320 km
Mitsubishi i MiEV
130 km/h 4 7 to 14 hours when charged from household, depending on the type of power; 30 minutes when charging from a quick charger system (80% charged) 170 km

Other vehicles that will compete with the cityZENN will be: Scion IQ, Toyota Yaris, Toyota Prius C, Honda fit, Honda Insight, Kia Rio, Hyundai Accent, VW GOLF TDI, Ford Fiesta, Chevrolet Spark, Fiat
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