Marketing Plan for a Catering Firm

3434 WordsFeb 2, 201114 Pages
Table of Contents Executive Summary………………………………………………………………………………..2 1.0 Situation Analysis 4 1.1 Market Summary 4 1.2 Market Demographics 5 1.3 Market Needs 5 1.4 Market Trends 7 Market Forecast 7 1.5 Market Growth 7 1.6 SWOT Analysis 7 Internal Environment 7 External Environment 8 1.7 Competition 8 1.8 Product & Service offerings 11 1.9 Keys to Success 11 1.10 Critical Issues 11 2.0 Marketing Strategy 12 2.1 Mission 12 2.2 Marketing Objectives 12 2.3 Financial Objectives 12 2.4 Target Marketing 12 2.5 Positioning 13 2.6 Marketing Mix 14 2.7 Marketing Research 14 3.0 Financial Projections 16 3.1 Financials, Budgets, and Forecasts 16 3.2 Break-even Analysis 16 Break-even Analysis 16…show more content…
Appreciate high quality, innovative food offerings. 1.3 Market Needs Fresh n Healthy Catering House will provide its customers with a progressive menu offering of traditional catering. Typically traditional foods are too spicy, overcooked, and far from innovative. Fresh n Healthy Catering House will meet the market need of a wider menu offering for events that require healthy and hygienic traditional catering. Fresh n Healthy Catering House seeks to fulfill the following benefits that are important to its customers. Competitive Pricing: All of the offerings will be competitive relative to the true competitors found in Dhaka metropolitan City. Accessibility: Fresh n Healthy Catering House will prepare all of the meals in their certified distinctive kitchen and can cater events within the Dhaka Metropolitan area. * * * * * * * Customer Service: Customers will be impressed with the level of attention that they receive. Selection: A wide selection of traditional menu items. 1.4 Market Trends * The market trend for traditional catering is headed toward a more discriminating customer. The catering patron today is more sophisticated in a number of different ways: Food quality: The preference for higher-quality ingredients is increasing as customers are being subjected to better food along with greater hygiene concerns. Innovative Creations: More

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