Marketing Plan for a Cosmetics Company Essay

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Marketing Plan for a Cosmetics Company

EXECUTIVE SUMMARY. CosmoCosmetics. 1389 Sunshine Ave. Fort Lauderdale , Fl 34587 CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target. CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers. Not only would emphasise on the variety of colours but also the packaging of the product.
1. The colours would be adjusted to this type of skin( a wide variety of darker colours )
2. The make up would be offered as a spray, a completely new format in the make up
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We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.
We count on the expertise of our professional to direct the company towards expansion and recognition of CosmoCosmetics.
Add warranty..??


VISION AND MISSION STATEMENT CosmoCosmetics is a new creative, innovative company that has discovered a niche in the market after exhaustive market research. COsmoCosmetics member?s hard work has created a product that we believe will enter the market with strong impulse and succeed due to a creative marketing campaign, packaging and specially because of the superior product we are offering. Cosmo Spray is a new type of foundation targeted exlusively for African American women offered in a unique format, spray. We posses the necessary resources to begin this new venture successfully. We believe in this project, it?s members and specially in Cosmo Spray, CosmoCosmetics star product. The success of Cosmo Spray will determine CosmoCosmetics permanence and the growth of CosmoCosmetics range of products. We are hoping to extend our brand name in a period of 5 years to other major outlets across the country such as Sephora, CVS, Beauty Supply Stores, Burdines, Bloomingdale, and Body Shop. As well as this, we would increase our advertising on tv
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