Marketing Plan for the Body Shop

7278 Words Sep 28th, 2013 30 Pages
The Marketing Plan for
Tea Tree Concealer (THE BODY SHOP)

Module Code/Name: BUS4005 / Marketing

Date of Submission: 5th December 2012

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Executive Summary

Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin.

Based on the SWOT analysis of Tea Tree
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Conclusion | 20 | 9. Bibliography | 21 | 10. Appendices | 22 - 28 |

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Introduction

“Do you want to be more beautiful?”

Without doubt, ladies want to show the most beautiful face to others; therefore, they use lots of cosmetics, such as concealer, face primer, eye primer, lipgloss and eyebrow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than others, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we decided to have a marketing plan for the concealer.

Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must produce with organic materials.

Finally, The Body Shop’s Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin

The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the lots of products collections are mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etc. Although cosmetics’ consumer
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