Marketing Plan of Bentley Motors Limited Essay

1492 Words Mar 13th, 2012 6 Pages
Marketing Plan of Bentley Motors Limited

1. Executive Summary

2. Company Description

Bentley Motors Limited is a British Manufacturer of automobiles, founded on the 18th of January 1919 by Walter Own Bentley. In the First World War, Bentley was known because of their rotary aero-engines. After the war Bentley designed and produced cars that won the Le Mans race in 1924, 1927, 1928, 1929 and 1930.

Bentley presented Queen Elizabeth II with an official State Limousine to celebrate her Golden Jubilee in 2002.

Bentley believes that it is a high end luxury car, which has tradition and ultimate class. Bentley follows a “high-price” strategy, and this Marketing Plan outline will show how Bentley improves their
…show more content…
|
|Marketing |The exclusivity of the Bentley Motors brand|As the targeted customers are exclusive, |
| |is part of the marketing plan. |not many people are aware of the various |
| | |services and products Bentley Motors |
| | |provides. |
|Personnel |Dedicated to personal development of |Their workers are so qualified that if one |
| |employees, by improving their technical and|employee leaves they need to spend a lot of|
| |business skills. |money to train and develop another |
| | |employee. |
|Finance |Excellent growth in sales, revenues from |To build one car it takes longer than most |
| |2003
Open Document