Marketing Plan of Mcdonald

The restaurant industry is recognized for elastic low margins that can make it hard to contend with a cost leadership marketing strategy. McDonald's has been to a great degree effective with this strategy by offering essential fast-food meals at low costs. They can keep costs low through a division of labor that enables it to contract and prepare inexperienced employees as opposed to trained cooks. It additionally depends on couple of managers who ordinarily gain higher wages. These staff savings enable the organization to offer its foods at bargain costs.

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

Products and Services: McDonald has to continuously evolve its menu to meet the emerging customers need and to attract new customers. Currently, nutritional value has become very important for customers.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

2. Scale - With 33,510 units around the world, McDonald’s has a scale advantage over its competitors. The scale advantage has been shown in Exhibit 4. Exhibit 5 also shows scale advantage reflected in various financial ratios.

Subway is basically an American quick service restaurant franchise that primarily is into selling submarine sandwiches (subs) and salads. It is basically owned as well as operated by Doctor's Associates Inc. Subway is considered as one of the faster growing franchises in the world currently, with 44,488 restaurants in around 111 countries and territories upto november 11, 2015. USA alone is having 27,058 of its outlets. It is also the largest single-brand restaurant chain and by far the largest restaurant operator in the world in terms of its franchises.

McDonald's is the world's largest chain food service retailer with over 30,000 locations in over 121 countries, serving wider than 58 million customers daily. In 1940, brothers Richard and Maurice McDonald start opened the business in San Bernardino, California. They introduced a system called "Speedee Service System" in 1948 to establish the principles of modern fast food restaurant. McDonald is one of the large companies in the world. It has more than one and a half million employees to serve their customers. They serve more than ninety-six percent of the world’s population at least once a year. McDonald's core products are hamburgers and French fries. Besides, it also sells chicken, salads, fish products and et cetera.

Strengths of the hierarchy is McDonald’s Cheat prices is McDonald’s main competitive advantage. The company is engaged in an extensive utilization of economies of scale to achieve the cost advantage. McDonald 's economies of scale benefit the company in various ways in its international endeavours, including: the fact that its uniform menu offerings can be mass produced, lowering production costs; the company 's bargaining power with its suppliers lowers its input costs and boosts margins; the company 's large advertising budget gives McDonald 's a significant competitive advantage over its competitors. Presently 60% of McDonald 's sales occur outside of the U.S. In my opinion, by tapping into this growing global middle class the company 's international operations will continue to post strong same store and new store sales growth overall into the next decade.

McDonalds started in San Bernardino, California simply as a drive-in and a car hop service with a large menu in the 1940s and the first McDonalds restaurant was opened in Des Plaines, Illinois in April 1955. Over the years, McDonald has established itself as one of America’s most popular fast food chains. From its early beginnings to its current state, McDonalds has undergone several changes in business procedures to include changes in their menus, the way it compete, and in its management and training of its staff. Though McDonalds started as an American household name, today it is well

The organisation we are going to look in this assignment is McDonalds. McDonald’s is the leading global foodservice outlet with more than 33,500 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. As well as some not so good business decisions. In this paper, I will discuss some critical business strategies, which are linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to the start of McDonald’s. In the second section, I will discuss the growth of the company and showcase the negative image that they have encounter over the years. The start of McDonald’s began in Manchester, New Hampshire by two brothers Dick and Mac McDonald and in the late 1920’s it migrated to