Marketing Plan of Solar Panel

2253 Words Apr 14th, 2013 10 Pages
Marketing Plan for:

Proposed by:

Submitted to: Table of Contents

1. Executive Summary

2. Company Description

3. Strategic Focus and plan

Mission/Vision

Goals:

Core Competency and Sustainable Competitive Advantage

4. Situation Analysis

SWOT Analysis Internal Strengths and Weaknesses Management

Offerings

Marketing

Personnel

Finance

Manufacturing

Research and Development (R & D)

External Opportunities and Threats

Consumer/Social

Competitive

Technological

Economic

Legal/Regulatory

Industry Analysis

Competitor Analysis

Company Analysis

Customer Analysis

5. Market-Product Focus

Marketing and Product Objectives

Target Markets

Points of Difference

Positioning

6. Marketing Program
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Financial targets:

Core Competency and Sustainable Competitive Advantage

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

An example of a competitive advantage: “McDonalds’ competitive advantage is its large number of restaurants, more than double its competitors, making it more convenient for customers than any other fast food restaurant in the world.”

Our competitive advantage is that high quality of product, lower cost of solar panel, installation and maintenance, unique financial payment option and total coverage on-stop service, making it more reliable and convenient for customers than any other solar panel companies.

4. Situation Analysis

The essence of the situation analysis is taking stock of where the firm or product has been recently, where it is now, and where it is headed. The situation analysis is the first of three steps in the planning stage.

Recently, the price of unrenewable energy resource such as oil, coral and natural gas is increasing by time because of rare and more and more usage for individual and industries. Solar panels which use energy from Sun are considered as renewable energy through the form of solar radiation, UV. Solar technologies are broadly characterized as either passive solar or active solar depending on the way they