Marketing Plan of Toyota Essay

As we know, Toyota is a competing and leading in automobile organization industry, they have key success factor in the automobile industry. They are

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.

This is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the hybrid car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all over the world. Toyota has started the hybrid project in about 1991 and launched its first concept in 1997.

“Our vision is to be Australia’s most successful automobile company with a passion for excellence and absolute commitment to the customer.” (holden, n.a.).

Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011

This is a model powered by electricity and gas and it will be producing around 10.000 units annually at the Altona plant in south-eastern Australia. Toyota became the first manufacturer which made mass production of cars powered by a hybrid system, starting with the Prius model more than ten years ago. Toyota is counting on increasing demand for eco-friendly vehicles with hybrid propulsion in terms of increasing fuel prices and the sharp rise temperatures around the world due to global

The overlying mission of The Toyota Motor Corporation is to "develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers ' demands to enrich the lives of people around the world" (TMC, 2006). In order to ensure that each and every segment of TMC excels in this mission, a number of principles and philosophies have been outlined in order to meet the corporation objectives in the most beneficial manner,

The world is at a stage where it cannot ignore the environmental impact fossil fuels have on the environment. Seeing the importance of green technology, Toyota was one of the first to move into the market for hybrid cars. This report examines the actions taken, the strengths and problems Toyota faces to ensure its leadership position and how they stack up

Toyota is facing fierce competition in the automotive industry. Competition is increasing with new entrants are trying to enter the automotive industry. This new entrants can be automotive company from Europe, China and South Korea. Direct competitors of Toyota are Honda, General Motors, and Fords. Besides that, Hyundai has become serious threat for Toyota as well. According to Can anything stop Toyota (2011), Hyundai's vehicles cost less than Toyota while it has more power compared to Toyota's vehicles. In the luxury market segment, Toyota's Lexus lost to BMW in terms of sales (Business Week 2009). Technology innovation has become major force in the industry. This requires those automotive companies including Toyota to catch up with their competitors or otherwise, they will lose their market shares. Recently, the raising price of fuel and pollution has become a major concern. Therefore, the

Toyota organization structure has been lauded as one of the structures which are most effective and efficient and hence its excellence in the market. The Toyota team has, however, undergone through some challenges just like any other organization. Some issues within the company can be attributed to its success, and their influence is well discussed in this business report. The report will mainly concentrate on some of the Toyota company aspects which include; culture, technology, size, marketing demand and the management style and which most of them are concerned with the organizational behavior

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.

Toyota Motor Corporation has for quite a while been seen as seventh greatest association on the planet and the second greatest Manufacturer of vehicles, with era workplaces in 28 nations around the world. Like the world third greatest creator of vehicles in unit bargains and in net arrangements, Toyota Motor Corporation has similarly made extraordinary customer relationship and gives customers the things they require. Toyota Motor Corporation Motor Company Ltd. was developed in Koromo Town, Japan in 1937 by Mr. Kiichiro Toyoda. Toyota Motor Corporation in like manner has an overall arrangement of setup and 'Creative work ' workplaces, getting a handle on the three critical auto markets of Japan, North America and Europe. Over the world, Toyota Motor Corporation joins in energetically in gathering practices stretching out from the sponsorship of informational and social ventures to all inclusive exchange and research. The association never encountered an issue or any frightful history until there was surveys of a few autos by the Toyota Motor Corporation which happened toward the end of 2009 and business of 2010. Not with standing the way that the Toyota Company is best known today for its cars, it is still in the material business and still makes customized looms, which are in a matter of seconds mechanized and electric sewing machines which are available around the globe.

Toyota Motor Corporation was founded by Kiichiro Toyota in 1937 in Aichi, Japan. Toyota has become the largest automotive company in the world and currently sells cars in over 140 countries, employs 344,109 people, and boasts revenue in the billions (Wall Street Journal). The company’s main products are automobiles, such as sedans, coupes, and trucks; however, the company has branched out in recent years to produce sports cars, environmentally conscious hybrid cars, robotics, aerospace technology, agricultural biotechnology, and sewing machines.