Marketing Plan of Toyota Essay

4585 Words Jul 31st, 2010 19 Pages
1. Executive Summary

Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system.
The report begins with the introduction of the company where brief background information on the company and discussion of the market in which the Toyota Company operates is explained.
A current Situation Analysis is conducted which gives a better understanding of Toyota, its different products, competitors and different
…show more content…
With the help of different marketing capabilities and development process marketing plan evaluation for Toyota Australia will achieved.
We will consider secondary research for Toyota, Australia for analysis. Different sources for the secondary research data which are used for this marketing plan are as follows: Textbook, Internet data (company website and different web resources) and Journal articles. 4. Mission Statement
Toyota Mission Statement reads as follows:
‘We deliver outstanding automotive products and services to our customers, and enrich our community, partners and environment’.

The vision is to be the most respected and admired company.
The four core values of Toyota, Australia are: * Customer first * Respect for people * International focus * Continuous improvement and innovation Cited on Toyota Website at
Toyota Hybrid Synergy Drive Philosophy:
‘For Toyota, quality is not just a promise; it’s a way of life.’

Toyota believes in ‘kaizen’ (continuous improvement). It has made a commitment to manufacturing, innovative technologies and social contribution that will enhance the quality of life. A better way of motoring has been developed using the Hybrid Synergy drive technology. It gives confidence to over 2 million drivers worldwide. The car which one drives is…