Marketing Plan of Toyota Essay

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

The company which I have chosen is Holden and the product is Commodore. Holden is the Local Company of Australia. This company had successfully completed its 60 years last year in 2008. And at this occasion company had launched the limited edition of Holden Commodore SS V-Series 60th anniversary. The marketing planning is done on the basis of the information provided by the company on the websites, news articles, broachers and journals. This marketing plan covers all the information like mission statement of the company, the situation analysis of the company and the product. The analysis is done both with the internal and the external environment taking into consideration the

Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011

Toyota must keep on producing vehicles that car customers want to buy. They must figure out what these buyers demand in a car. Once they tackle this then they can be successful, but if they don’t produce what they buyers want then they will not reach their goals.

Toyota Motor Corporation is one of the most important automaker that has been operational since 1973, based in Japan. The company has gone global and their operations are massive such that it trades in the New York Stock Exchange (NYSE). The company started as a department of the human resources that used to employ 317,734, before it become the biggest automobile due to the huge production that it used to make from the huge labour. It was until the operations were now very stable that the automaker became globally known and being the largest conglomerate in the world. Toyota was able to attain a high number of customers who were

As an international company in the automotive line, Toyota’s corporate social responsibility activity deals with various stakeholders with unlike interests and demands. Although, the following are the most significant groups of Toyota’s stakeholders, according to significance in affecting the firm:

Promotion can get more profit and increase the product value. In order to motivate consumers to purchase Toyota product, Toyota use the promotion method to inform, persuades and remind potential customer, stakeholders and the broader public respond on their product. Toyota also successfully integrates its many communicates channels in the process of development and sustain brand identity and equity. Those are the strategies apply by Toyota in two different countries which are Malaysia and US:

Toyota is a Japanese automotive manufacturer and was founded by Kichiro Toyoda in Aichi, Japan. Toyota has been listed as one of the largest auto producers ever since 1937. Toyota is well-known for its high technology and quality in producing their products. Toyota Company has been seen to keep on evolving and entering distinct national market to maintain its competencies as a high end automotive manufacturer.

Toyota is one of today's top quality car manufacturers in the world. What first started out as a spin-off of Toyoda Automatic Loom Works, one of the world’s leading manufacturers of weaving machinery in the 1930s, Toyota Motor Corporation Ltd. now produces more than 5.5 million vehicles per year or the equivalent of one vehicle to every six seconds - making it Japan’s largest car builder and the world's third largest manufacturer of automobiles in unit sales and in net sales.

Throughout evaluation surveys by the consumers, Toyota has always configured the customers love their product because they deliver the reliability in their cars. Even after taking a setback like recalls on some of Toyota’s products, there still has been no hindrance in its sales and it has come back to after fixing all the glitches. Another reason behind Toyota success is that is focused on achieving a long-term business of their customer and it is also committed to delivering the best for the environment. Further in this paper will be discussed the specific primary and secondary markets Toyota targets and also what groups are targeted the most.

This is a model powered by electricity and gas and it will be producing around 10.000 units annually at the Altona plant in south-eastern Australia. Toyota became the first manufacturer which made mass production of cars powered by a hybrid system, starting with the Prius model more than ten years ago. Toyota is counting on increasing demand for eco-friendly vehicles with hybrid propulsion in terms of increasing fuel prices and the sharp rise temperatures around the world due to global

Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

The interview was conducted with former employee of Toyota, who was working there as Sales Manager. During interview following questions were asked