Marketing Plan on Gyms

5991 Words24 Pages
Jim Active Gym Marketing Plan.
Liam Mullins: 3052944
Jackson Behan: 3051421
Li Pham: 3034902
Tutors Name: John Lawson

JIM ACTIVE GYM

MARKETING PLAN

CANBERRA, ACT, CIVIC

PREPARED BY

LIAM MULLINS

JACKSON BEHAN
&
LI PHAM

Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation Structure | 6 | Corporate Strategy | 6 | Summary of Objectives | 7 | The Macro-Environment | 8 | Economic | 8 | Political/Legal | 8 | Technological Environment | 8 | Socio Cultural / Global Trends | 8 | The Macro Environment
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Jim Active wants to help local athletes and sporting teams achieve their goals.

JAG will be looking to support its local charities, community events and health awareness. Jag will be encouraging young people to become active by marketing the benefits of exercise and a healthy life.

Stakeholders
Jim Active- Owner
Staff
Clients (members)

Organisation Structure
JAG well consist of 12 employees. Consisting of 9 personal trainers (5 full time and 4 part time) and 3 casual reception staff. Jim Active (owner) well be taking a hands on approach to ownership and well be working as one of the full time personal trainers. Jim well handle all administrative duties and the personal trainers well train their respective clients according to the schedules provided by the receptionists. The receptionists well be responsible for all front desk duties and cleaning the gym.

At all times Jim wants to have at least 2 personal trainers working and at least 2 receptionists to ensure that all clients needs are met.

Corporate strategy

Additional corporate objectives for Jim Active Gym are as follows;
-Create goodwill
-Achieve and appeal to customer goals

Summary of Objectives

The key objectives for Jim Active Gym are;

(1) To gain market share and make a healthy profit for its owner.

(2)To develop the gyms class programs and expand to clients needs. During the first year have a series of group training such as “fat camp”. This group training camps are to
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