Marketing Plan on Smsung Galaxy-S

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Samsung maintained #1 leadership in the global smartphone market with a 24.6% share in 1Q15, 6.3% above Apple. This 9.7% consecutive expansion is mainly because of steady demand for the Galaxy S series flagship smartphones in general, and also heightened shipments of lower-end models, especially to areas such as Southeast Asia, the Middle East, and Africa. Samsung 's modernized sleek collection of devices, including the new premium inspired A-series, demonstrated favorable in many mid-tier markets that were typically dominated by local brands (Ma, 2015).

Samsung marketing strategy involves two pricing strategies and let’s see for what goals are they used. Samsung marketing used by Skimming Price. This is because, Smartphones of Samsung are leading the market with Apple’s iPhone. As Apple, Samsung also uses skimming price to gain the upper hand over their competitors. For example, Galaxy S6 and S6 Edge are the brands new products of Samsung carrying the slogan “Next is Now” and claiming that they are the most beautiful smartphones ever created. Without a doubt, S6 Edge (64 GB) that costs 1 180$ will brilliantly/smoothly sell around the globe. But, what will happen when other competitors will launch a smartphone with identical features? Simple. Samsung will lower the price and easily steal customers from the

The Galaxy S line is Samsung’s best-selling and most known product line. This product requires constant innovation and investment in order to keep competing with other products such as Apple’s iPhone, which is why it has most of Samsung best features, such as being water resistant, having a heart rate monitor among others. The Galaxy S product line has sold up to 200 million units before Samsung Galaxy S5 was released a year ago.

Samsung Galaxy series marketing strategy multiple products aimed at multiple market segments. The production costs increase in producing variety of smartphone but it meets the consumers’ needs and wants. This way it will increase the Samsung’s revenue.

Samsung should bring phones that serve the different age group people. Old people need phones that are easy to use, handy, and durable for long term while young people need phones with high graphic and many features. Professional individual need phones where they can carry out their work, easily access their email and documents. Therefore, Samsung can consider all these variable to successful lead the market.

The product, itself, has to be appealing to the consumers. Cellphones have evolved a lot over time and touchscreen phones are at an all- time high demand. The main feature that is now added to phones is they are Android capable. Now phones can be used to help accommodate life with more than easy access to talking or sending messages. This Samsung Android features many features that consumers look for in a phone. There is a front- facing camera to enable video chat, video recording is available, as well as speakerphone, Bluetooth capability, GPS navigation, and voice activated search, text, call, or navigation. The phone is very light weight and the size of the screen is about the size of the competitor’s phone, the I-phone.

Since Samsung’s Note 4 is considered to be a hybrid between a smartphone and a tablet, its main identifiable market is middle to upper-middle class Android smartphone users who desire a premium product. These users have recently been switching to the iOS-based iPhone, which is known for its higher price point. As of 2015, Android users still comprised approximately 78% of the overall market share for smartphones. Given the absence of more substantive data regarding the demographics and psychographics of Android smartphone users, one can reasonably surmise the following regarding an identifiable market segment for the Samsung Note 4: annual household income of $40,000 plus, single and married, education level ranging from some college to a doctorate degree, gender of both male and female, values productivity and efficiency, values innovation, early adopters when it comes to tech products, and competitive/strivers.

On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S. On October 7, 2011, it became available for preorder in seven initial countries (United States, Canada, Australia, United Kingdom, France, Germany and Japan) with the first delivery date set for October 14, 2011 and available on that same day for direct in-store sales in those countries. It was released in 22 more countries, including Ireland, Mexico, and Singapore on October 28.

The high-end Smartphone market segment has developed tremendously in the recent years. The beginning of this growth was marked by Apple introduction of its first iPhone, which has managed to change the whole industry . Since then technological companies like Samsung, LG, HTC and Nokia have strived to get a valuable market share, offering a superior value to its customers,

Samsung’s (NASDAQOTH: SSNLF) oft-rumored Galaxy Alpha smartphone has finally arrived. The phone is slimmer and sleeker than the company’s flagship Galaxy S5 and even thinner than Apple’s (NASDAQ: AAPL) iPhone 5s. It also adds a metal frame, which may give it a more premium feel. Even cooler (at least for techies) is that it features Samsung’s first 20-nanometer system-on-chip. It even offers— according to GSMArena tests — class-leading performance.

Introduction stage – in this stage Samsung designs, develops and introduces a new series of their mobile phone.

The external environment for cell phone manufacturers is shifting from basic and enhanced phones to smartphones in the developed market and spread across the product lines in the developing markets. This shift is rapid in the developed markets whereas gradual in the developing markets. The competitors such as Samsung, Motorola, Apple and Google have quickly reacted to the change and adapted well. Apple, Google and Samsung have together threatened Nokia’s position as a leader in the developed markets. Samsung and LG are

Samsung’s mobile initiative consisted of an automobile phone which was to be released as early as in 1986, but was delayed due to poor reception and thus the production was halted. The company used to produce itinerant models however the rate of sales was low as a result of low rate of demand