Marketing Plan: the Tea Shop

Black Tea- Black Tea came from China and was sent to England and when it reached them they made it a popular drink.

“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)

An organization’s macroenvironment consists of nonspecific aspects in the organization’s surrounding that have the potential to affect the organization’s strategies. Macroenvironmental variables include

Macro environment or macro forces consists of the larger societal factors that have the potential to affect an organization’s strategies. According to Phillip Kotler, these variables include demographic, economic, natural, technological, political, and cultural outside forces. (“Josbd”, n.d, para. 7)

Spain also has many different cultural traditions. Whether it is breakfast foods or workday hours, Spain is different from Canada. Since Spain’s

There are major differences and similarities that will be compared in this essay such as customary greetings, body language and time. Customary greetings play a vital role when introducing oneself to a Spaniard or an American. In Spain it is customary to greet someone with a handshake, hug or a kiss on the cheek. In the United States they give a handshake, a wave or a hug but is it considered rare to obsolete to give a kiss on the cheek.

Tea was declared the National Drink of England in 1784. The eighteenth century saw the transformation of tea as an everyday necessity for the poor and working class of the British society. To meet the domestic demand at home, the British East India Company imported great volumes of tea from China. The tea import increased from an estimated 64 tons in 1711 to 6800 tons in 1791. Even heavy import tax could not deter an increasingly expanding domestic market for the Chinese tea. As tea drinking had become obsession with the British society, consumption of tea replaced home-brewed beer, gin, milk and traditional infusions of indigenous plants. This great transformation in the consumption pattern of British society led to the commodification of

Mystic Monk Coffee is a company well-known by Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming. The monks are a group of 13 living in a small home. Coffee sales are used to support the brotherhood and to eventually expand the order.

Costa coffee founded in 1971 in London, UK. Now, it has become the biggest top coffee shop chain in UK. However, Costa should be prepared for danger in times of peace. In this report, some suggestions will be proposed to improve Costa coffee’s marketing mix over the next three years. We begin with a brief description of the data we collected, then go on to analyses coffee shop market environment in UK; the next section looks at Costa coffee’s current statement of marketing mix, and finally we give recommendation of the marketing mix in the next year for Costa Coffee. Section 1 Primary research method Primary data was collected in the form of questionnaire with 15 questions, which was posted on the Internet. Also,

The food and eating habits of Spain are unlike any other country in the world. Spain has the longest working week in Europe, which calls for very long working days. The Spaniards call for eating well throughout the day. The eating hours in Spain are loosely defined and restaurants

The first study that we will discuss is the macro-environmental study PEST. This study was used to examine the four main environmental factors that could/would affect those in the industry. The four main environmental factors include political, economic, social, and technological.

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

Macro environment consist of those major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies.

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.

The purpose of this project is to identify the retailing techniques, processes, systems and practices used by Coffee Island which may not be visible to the regular customer in order to increase its profits. This project will begin by presenting the company and how it operates in the Greek and International market but it will specialize on its operations in Greece. The next step after introducing the company will be to analyze Coffee Island retailing strategy and its retailing mix. In order to attain information about both the retailing strategy and retailing mix an interview was conducted with the store manager of “Coffee Island” Alimou Mr. Theodore Tziaros. The specific store is a franchise store so pieces of information about certain systems, practices, processes and techniques may differ from those that the company officially uses.