Marketing Planninb

Marketing comprises of all the activities and tasks undertaken to promote and sell the product to the end consumer. It encompasses a wide array of techniques that can be used to push the product/service to the consumer and get them to pay for the same. Marketing can also be done for non-selling objectives like brand awareness, recognition, brand image enhancement etc. In essence, marketing concept creates a value for the customer and communicates it effectively to drive the consumer to make a purchase. It is also almost detrimental in customer retention.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

Marketing is process of interesting potential customers and clients in product or service. Marketing process consist of four steps, completed whit the goal of creating value for the target customers. Some of the element are development of communication marketing plan, monitoring the marketing environment, segmentation, targeting and positioning.

left with little to no price sensitivity or bargaining power. This has been key to

and older. These individuals will have at least a high school education, will work in all

The American Marketing Association defines marketing as - It is the activity includes set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large which adds to profits ( kotler & keller, 2012). Marketing Management means the analysis, planning, implementation and control of plans or programs designed to create, build and maintain beneficial exchange with target consumers for the purpose of achieving organisational objectives. The objectives of marketing management are to create demand through different means by providing information about the utility of product, customer satisfaction, to increase market share and profit, to create goodwill and public image. Today’s marketers are focusing to maintain reputation in the eyes of their customers. The term of marketing changes as the marketing environment changes. Now, marketing functions are not limited. Customers are smarter and more

Marketing is the action or business of promoting and selling products or services, including market research and advertising.

Companies face countless challenges to preserve market share and to differentiate themselves in a highly competitive market place. Consumers are demanding greater product variety and enhancement as their requirements and desires change. Therefore marketing is central to a company’s continuing achievement. By definition marketing is the “process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals” (Kotler et al, 2013). It important to introduce products or services to the market by building brands and trust, nurturing innovation, developing relationships, creating good customer service and communicating benefits, thus differentiating the company from its competitors (Gilligan & Wilson 2009, p 3).

Marketing is a process by which a product or service is introduced and promoted to potential customers. One’s business may offer the best products or services in the industry, but none of the potential customers would know about it. For a business to succeed, the product or service it provides must be known to potential buyers. Marketing is the core for any business to succeed.

Marketing is the practice of the planning and performing the conception pricing, promotion and distribution of opinions and goods and services to generate trade that please the individual and organisational objective (American marketing association). The main objective of the marketing is to recognising and meeting social and human needs. Where the marketing is centred at the need and want of the consumers, where the industry should determine the design of the product and services.

Marketing is basically a term to define the communication of the value of products with customers, and it is an action to promote and sell the products by adverstising with marketing research done. Marketing research links the marketer, customer, consumer and public. Analysis of collected marketing information can be specified for improving the marketing performance (Businessbuilding.com.au, 2014).

Marketing is the process by which an individual or a group obtain that identifies and meet the needs of the customers whilst making a profit.

Marketing is a process. A process of planning, and executing all aspects of an idea—pricing the product, promotion of the product, and distribution of the product or services-- to create exchanges that satisfy the individual, as well as organizational needs. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Some say it’s an art, I say it’s a science but whatever anyone thinks it is, one thing is for sure—it’s a necessity for any business owner. When marketing products businesses need to create a successful mix.

Marketing is defined as a simple process of communicating the true value of a product or service to the customers, for the actual purpose of making a sale of that product or service. Marketing is to be looked at as one of the most important organizational function and a set of processes for creating, delivering and communicating value to the customers or potential customers, and customer relationship management that also benefits the organization. It is the science of choosing target markets through market analysis and

American Marketing Association (AMA) describes marketing as the set of actions and processes within the company that generate, communicate and deliver offers that have some sort of value for the customers and the general public (link to source). Dr. Philip Kotler provides another description for the marketing and defines it as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit" (link to source). Marketing helps to recognise unsatisfied customer needs. It also outlines the potential market with profit and designs suitable products for it.