Marketing Planning Models

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Each of the four P’s interrelate with each other because each component is necessary to move forward. With any type of media or advertising related plan, there needs to be a product in mind. Once a product, whether it is a good or service is created, planners then can come up with the price, place, and promotion. By carefully looking at all four, companies can come up with the best plan of action to launch a product that creates revenue due to a successful promotion. All four of the marketing P’s are important because they set up a foundation for other analytical tools such as a SWOT analysis or communication

The BCGM is comprised of four quadrants, each with an individual entity, though not unrelated to each other. It is also based on a sliding scale from low-to-high, which indicates the linkage between growth and active influence. These sections are: Question Marks, Stars, Cash Cows, and Dogs.

Throughout the past few weeks, each member has taken on assignments geared towards specific sections of the marketing plan, and the tasks given by our CBO. We have used our sessions to collaborate on ideas for each task in the marketing plan. Each member has dedicated their time and efforts outside of the video sessions to ensure the project is completed to the best of our abilities.

1. To double our profit each year for the next 10 years and then minimize

A tool that can be used to help strategic thinking is the Ansoff Growth Vector Matrix to decide their product and growth strategies.

Since the beginning of time, people have made money by selling a product for a profit. The foundation of our nation is based off successful marketing strategies of our ancestors. Sort of how in today’s marketing society businesses recruit celebrities to endorse their products like Dr. Dre’ endorses Beat’s headphones. Marketing involves more than just physical advertisement; it requires thought about how to attract a customer’s attention and emotions.

Every product or service in the market place follows a defined life cycle. This is the introduction of the product to the market, the growth phase where more and more consumers buy the product and the maturity phase. This are the phases of active consumption of products and services. During the growth phase, there is exponential increase in sales and competition starts setting in as a result. Prices will tend to remain constant or decline to penetrate the market. More advertisements and distribution channels are put in place. At maturity, this is where competition is stiff and very few new consumers enters the market place. Prices

The strategic priorities of an organisation are dependent on the reaction and impact of launching new product to the market. According to Economist (2010), there are various elements to get into consideration that might get overlooked by many companies. The four P’s marketing product (Product, Price, promotion and place) are critical for success rate of the products in the market.

To assess the growth and business strategy of Pfizer & Bristol-Myers Squibb, we will make use of Ansoff’s growth matrix. Ansoff’s growth matrix is a valid way to find out which business strategy and growth strategy the business use. The model states which strategy or strategies a company has adopted in order to grow. According to Ansoff there are four possible alternatives a company can use:

Getting the right blend of the 4Ps i.e. price, promotion product and distribution is very essential to put the carefully carried out analysis into action. The aim is to portray an image for the product or service that will match with how one wants the product to be visualized in people’s minds. Image is not only reflected in the promotional messages which are directed towards the market target but also in the pricing strategy, the mode of distribution and in the appearance of the product or service itself (Proctor 2000). The marketing mix categorizes different aspects of a company and how that company can provide satisfaction to the needs of its customers. Through its marketing mix each aspect of the company can be checked and given consideration with regards to its ability to attract clients. The marketing mix has created many changes over the years. Newer components of marketing mix have been added. Some sectors have considered packaging and personnel as the components of the marketing mix. The marketing mix is also need to be continuously being improved to meet the needs of the industrial product marketing rather than the consumer

Firstly, The Ansoff’s growth matrix theory is the easiest way to help the managers to understand the company strategic position planning and to guide generating the business marketing growth. This strategy is the greater plan that the business marketers ever have as it identified possible directions for the strategic development. These developments should be put in into account in term of productivity and market coverage to the capability of the organisation and the expectation

To achieve marketing targets, marketing strategies are made. These strategies are made on the basis of 4p’s.

Eventually sales begin to decline as the market becomes saturated, the product becomes technologically obsolete, or customer tastes change. If the product has developed brand loyalty, the profitability may be maintained longer. Unit costs may increase with the declining production volumes and eventually no more profit can be made.

Sakae Sushi is a local Japanese restaurant which offers affordable, good quality and healthy Japanese food. Despite the stiff competition, it is currently the market leader. The purpose of this marketing plan is to identify and analyze the current market, future market and possible opportunities to capture a bigger market share which in turn leads to increased profits. Key issues of how they are going to maintain as market leader through the use of new marketing strategies to create brand awareness and increase brand equity will be discussed in this report.