Marketing Planning Of H & M

H&M’s vision is that all their operations are run economically, socially and environmentally sustainable. They believe that affordable fashion with high quality can be produced and sold in a way that is both fair and sustainable to the

Consider the ski resort satisfaction data we used in class (“satisfaction.sav” in Week 7 folder). This is data based on a survey of 500 users of a ski resort. In class we did part of the analysis. In this question you will be asked to redo some of the analysis and complete the rest. For part a), b) and c), write down your null and alternative hypotheses and then discuss the hypothesis testing results based on SPSS output. Please show your SPSS output for part a), b), and c).

This report contains the analysis of value and culture of reputable apparel retailer H&M, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of H&M.

* Inbound logistic: One of the core values of H&M is the sustainability, and, thus, sustainability in production. The aim of H&M is to offer good quality fashion at the best price and to achieve it, H&M tries to avoid the waste. In this purpose, all the waste coming from the manufacturing, the transport and other sources are planned to be reused, recycled and reduced.(H&M, 2012)

After researching other websites and competitor ads for prices, it was determined that H&R Block is comparable to, if not lower priced than most competitors in the Metro Phoenix area. Their pricing is low

Even though H&M follows a strategy which differs significantly from Inditex’s approach it is the closest competitor from the financial point of view. H&M differs from Zara because it outsources all of the production, it is more price oriented and spends more money on advertising. But both companies are based in Europe, are fashion forward at lower price retailers, and have a strong international expansion strategy. Exhibit 6 indicates that the financial results of Inditex and H&M seem to

H&M promises the best articles, trying to produce fashion clothes in a sustainable way and selling quality clothes

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

The H&M guarantees value for their low pricing. This strategy of low prices has made the company very successful in emerging markets, according to Jepeson (2014). From the research conducted H&M seems to be practicing a cost based pricing model. The two major constituents of the brand pricing is the high fashion and the lower cost. The company collaborates with renowned designers in order to offer innovative product design but manages to keep prices low through the manufacturing

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Founded in 1984, Haier Group is a multinational consumer electronics and the world’s leading white goods home appliance manufacturers. It is headquartered in Quingdao, China and it designs, promotes, manufactures, and sells products such as washing machines, refrigerators, and air conditioners… Hair Group is considered as a great example of a company that was almost unknown to an active company that earned its way to the international arena. At first, the company was in a poor condition: unskilled workers, inferior product quality, and low productivity. Financially, it was terrible. Haier Group success was not easy; it was a combination of hard work, initiatives and passion. Zhang Ruimin, Chinese businessman and Chief Executive Officer

H&M’s fashion oracle and head designer answers the question on how the company could possibly keep up with all of the trends around the world; “What comprises of this fashionable A-team you ask? Well, its designers come from all over the globe; From Holland, South Africa to Japan. The entire team works from H&M 's design center in Stockholm, popularly known as the "white room". It does not stop there however. The team works closely with a mind-boggling number of services to produce its range of apparel - 60 pattern makers, 700 suppliers and 20 worldwide production centers to be exact,” quoted from Clara Lu. “Although H&M’s core operation relies on its designers, creative directors, and pattern makers to stay on top of the latest trends, it also uses the services of fashion trend forecast companies such as Worth Global Styles Network (WGSN). As a fast-moving retailer, it takes on an innovative direction in determining consumer interests through both traditional analysis and experimental augmented-reality technologies,” Continued from Lu. If that’s not enough, on H&M’s webXsite, they have sections just for fashion trends, and articles of weekly fashion finds! The company focuses on street fashion, haute couture, trends from the '50s and clean lines from the '60s. They do this not just because they are on trend, but because they actually listen to what their customers

Sweden 's Hennes & Mauritz, more commonly known as H&M, is a retail-clothing company, famous for its reasonably priced “fast fashion.” With 6 different brands sold in 3,300 stores spread out over 54 countries, the company is second only in size to its direct competitor Zara. H&M uses psychographic segmentation, targeting at customers who belong to the group of fashionable and trendy consumers, who see shopping as a social activity providing pleasure in their daily life.

Since H&M opened the first shop in Sweden in 1947, using an American concept of shops selling stylish clothes with low prices bring H&M successful in the domestic market. H&M started to expand internationally from 1964. Not only Europe market, H&M also enter in North America, Asia and Middle East market.

Hennes and Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence, to have a holistic sustainable development point of view, we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model.