Marketing Principle Quiz

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Chapter 1 Question 1 | 1 out of 1 points | | For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap—and not as a cleansing product that could provide other benefits as well. When it came to Ivory soap, P&G focused on how well it made the soap and not on what customers wanted from a bar of soap. It had a _____ orientation. | | | | | Selected Answer: | a. production | Correct Answer: | a. production | Feedback: | The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing. | | | | |

Question 2 | 1 out of 1 points | | Redefining the business mission of a mattress manufacturer
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A percentage of the amount of money each shopper spends is given to a school the customer has chosen. By instituting the Smart Partner program to help local schools, the store has shown a _____ orientation. | | | | | Selected Answer: | c. societal marketing | Correct Answer: | c. societal marketing | Feedback: | Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests. | | | | |

Question 9 | 1 out of 1 points | | Jamie owns a small moving company. She has decided to take a few night school business courses because her company is growing quickly and there are many things she does not understand. Should Jamie enroll in a marketing course? | | | | | Selected Answer: | d. Yes, because the concept of marketing will help Jamie to better satisfy her customers. | Correct Answer: | d. Yes, because the concept of marketing will help Jamie to better satisfy her customers. | Feedback: | The marketing concept stresses the commitment to satisfying customer needs and wants with an entire range of marketing tools, not just selling or advertising. | | | | |

Question 10 | 1 out of 1 points | | The manufacturer of Country Kitchen Art bowls, spoons, and cutting boards knows marketing can make his company a success. He
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