Marketing Principles

Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler & Keller, 2009).

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

The second part will present the SWOT analysis based on internal and external environment. The last section is to set the marketing objectives for developing the marketing strategies.

| The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of

You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask your Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your “draft copy” with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and it

The aim of the report is to research, define and analyse the target market, segment, competitor product and marketing mix as they are important prior to the product launching.

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Price is a very important component of the marketing mix. Hence highly considered in the business planning and the marketing planning because it directly influences the company?s profit/ and loss, and its survival in the market. Adjusting the price of the product has a large impact on the marketing strategy, sales, and demand of the product. In most of the competitive markets, price is determined by the laws of demand and supply. For example, the prices of Dhiraagu products can?t be higher than that of the Ooredoo prices because Maldives telecom market is very volatile and sensitive. Customers may change the service provider very frequently as the country is small and it is very much easier in moving into these companies. So in order to achieve business growth across all segments Dhiraagu have to maintain the quality of goods and services at reasonable prices. Since Dhiraagu is a well-established company, Price component of the marketing mix is been well innovated and is very

Price is a very important component of the marketing mix. Hence highly considered in the business planning and the marketing planning because it directly influences the company?s profit/ and loss, and its survival in the market. Adjusting the price of the product has a large impact on the marketing strategy, sales, and demand of the product. In most of the competitive markets, price is determined by the laws of demand and supply. For example, the prices of Dhiraagu products can?t be higher than that of the Ooredoo prices because Maldives telecom market is very volatile and sensitive. Customers may change the service provider very frequently as the country is small and it is very much easier in moving into these companies. So in order to achieve business growth across all segments Dhiraagu have to maintain the quality of goods and services at reasonable prices. Since Dhiraagu is a well-established company, Price component of the marketing mix is been well innovated and is very

Situation analysis: Then the marketer needs to make his SWOT analysis- finds where his strength, weakness, opportunities and threats lies and react according to that.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and