Marketing Principles : Marketing And International Marketing

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Marketing Principle: A In-depth Marketing Study

Written By: Rahima

Student ID:

Module Name: Marketing Principles

Submission Date: 1st April, 2015

Executive Summary:
In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of the marketing process. In task 3 I discussed the product development and strategies and in task 4 I discussed the different between domestic marketing and international marketing and importance of EU.

Table of Contents
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2.5: Propose new positioning for the Starbucks coffee product/service. 10
Requirement 3 11
3.1: Explain how products are developed to sustain competitive advantage. Explain product lifecycle and product mix. 11
3.2: Explain how distribution is arranged to provide customer convenience. Explain the role of intermediaries. 12
3.3: Explain how prices are set to reflect an organisation’s objectives and market conditions, explain pricing strategies. 12
3.4: Illustrate how promotional activity is integrated to achieve marketing objectives. Explore promotion mix, push and pull strategies. 13
3.5: Analyse the additional elements of the extended marketing mix and their significance. 13
Requirement 4 14
4.1: Plan marketing mixes for two different segments in consumer markets 14
4.2: Illustrate differences in marketing products and services to businesses rather than consumers, explain characteristics of services. 14
4.3: Show how and why international marketing differs from domestic marketing. Show the importance of the EU, explain international marketing mix strategies. 15
Conclusion: 16
Referencres: 17

The turning point of the business achievement of goals is the efficient operation of marketing. The marketing is defined as the process of selling of the products to the customers and serving the best to the consumers. The creation and development of relationship of the customer is the main part of the marketing
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