Marketing Principles Of International Marketing

1391 Words Dec 1st, 2015 6 Pages
From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing. First of all, to have an effective communication one must send the message according to the receiver 's culture, customs and learning process. There are some major barriers by which effective communication can be hampered. For example, companies have to be aware of what their brand name will be when it is translated in another language. Since sometimes when a company “renames” their brand in foreign country, it might totally change meaning of its original meaning. It will be embarrassing if the “new” name delivers wrong message that company does not…
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