Marketing Principles

2. Sell the product through the existing distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures’ representatives and factory salesmen.

• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.

To increase CAH¡¯s sales in the U.S., set up push strategy (Exhibit 4), directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. In this approach, personal selling and sales promotions play major roles. Salespeople call on wholesalers to encourage orders and provide sales assistance. Sales promotions, such as case discount allowances (20 percent off the regular case price), are offered to stimulate demand. By pushing the product through the channel, the goal is to get channel members to push it to their customers.

| The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask your Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your “draft copy” with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and it

When trying to communicate a sound and creative solution to a problem, it is important to persuade the target audience. In many instances, communications of this type fail to reach an agreement with the target audiences. When a company fails to reach this agreement it often ends in bad business or lost accounts, and there is a great example of failing to persuade the target audience within the Raymond Storage Concepts Inc.’s sales team. The latest example of a lost account is when the RSCI dealership tried to pitch their Radio Shuttle as a new material handling practice to ABC Company. Although the Radio Shuttle is a great product, it was RSCI’s job to persuade their audience to buy this product, to defeat their main competitor, Cardinal Carryor.

Western Paladin Game uses a good handful of promotions that targets the community and the people’s interest in MTG. The top three promotion strategies are, social media websites such as Facebook and it’s personally website, flyers that are brief and to the point and word-of-mouth referrals. This small business is clearly using the pull promotional strategy, because it uses media promotions, word-of-mouth referrals and maintains customer relationship. By definition, the pull strategy involves motivating customers to seek out your brand in an active process. In short, it is “getting the customer to come to you” which is exactly Western Paladin Game is

Andrews integrated Cost Leader/Differentiator with Product Lifecycle Focus strategy. They invested huge amount of capital in high-end, low-end, and traditional segments. In order to reduce the labor cost for the long term, they add four automation levels in the low-end segment. They intends to move their product Adam from high end to low end gradually, therefore, Adam didn’t be revised so much at the first round. In the third round, Adam successfully fell into the traditional segment. On the evidence of adding automation to Adam in the second round, our conjecture can be proved. Additionally, heavily invested in promotion and sales budget in the three segments lead to a high level of awareness and accessibility, as a result, they stand out from the competition right now. As team Andrew has two products in both high end and traditional segment, they will take some of our market share.

The product life cycle is a critical aspect of any marketing plan. At different stages of the life cycle, products need to be treated in different ways, in order to maximise potential profit. The marketing mix should be manipulated in such a way to provide the best return for the business. One of Harvey Norman’s main products includes computers. As computers became a more common product, and entered the maturity stage of the product lifecycle, Harvey Norman approached the market with a price discounting approach to maintain a larger market share than its competitors.

Marketers can combine a variety of IMC tools to create brand value and avoid potential conflicts (Duncan & Everett, 1993) rather than separate practices to produce manifold messages about the same brand. However, companies can no longer be tied to a specific communication tool such as advertising. In order for consumers to get uniformity message and brand information, Reid (2005) states that marketers should fully apply IMC to capture audiences’ attention and convince them to have high perception of product and brand.

Graf to show which promotional mediums have advertised Dyson and which have proved to be most effective.

Our strategy is to market ourselves well, It's important for us to partake in things like trade shows. Also we put an emphasis on coming up with new and innovative ideas. We do have an advantage over the competition though because we are one of the most well known compressor brands on the market already.

In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and