Marketing Principles

3151 WordsMay 21, 201313 Pages
REGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Name: ...............................................................................................................…show more content…
Essay Questions 11/02/2013 Submission Date: Assessment Format: 14/06/2013 Apart from the above main assignment you are required to answer the following questions. The answers should take the format of a written essay. The word count is flexible for this task however it is recommended that at least 500 words are used to discuss each question. Assessment Type: Individual Question 02 In Assignment 1, you have developed a marketing strategy to market the products and services to the consumer. What differences are there if you market your products and services to an organisation? (LO 4.2) Question 03 Think of marketing abroad. Following the completion of assignment 1, suggest on implementing a marketing strategy to market abroad. What would be different from international marketing to domestic marketing? (LO 4.3) 7 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Assessment Criteria: P1-P15 Pass Criteria M1-M4 Merit Criteria D1-D3 Distinction Criteria To Achieve a Pass To gain a pass grade you must attempt all three assignments and you must satisfy the pass criteria as outlined below. LO 1.1 explain the various elements of the marketing process (P1) LO 1.2

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