Marketing Principles: Personal Selling and Sales Promotion

7. Describe the four elements of the marketing mix. What roles does each element play in delivering value to customers?

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

How important are establishing, building, and maintaining relationships in the selling process? List the four groups of people with whom sales personal must be able to work effectively.

1. The four components of the promotional mix are: personal selling, advertising, publicity and the web

Introduction: In this assignment I will be giving information the following point talk about each sales staff must do or be like when working for these different scenarios. Also I have included the sales technique out of four of them: Cold-calling, Face to face, Telemarketing and drop in visits. Also I have included their own personal interpersonal skills of what it takes to be a sales staff to be working for those scenarios, I have also included examples and relevant pictures.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

* Skill Variety – Inside Sales employees have a pretty high level of skill variety because they take care of billing, quote prices, order the equipment, expedite orders, and deal with customers over the phone.

C. advertising, product promotion, and changes in the real or perceived characteristics of a product

Explain the role of promotion within the marketing mix for a selected product or service.

The sales and after sales services would also be immensely different from a salesperson selling bread or eggs in a local supermarket. I would place the different types of cars in this category. For instance, when I was searching to buy a family car, I must have taken at least 3 months of research, test drives, repeated visits to different car showrooms before settling on the car of my

12. Research has shown that only about three out of every four customers are, on average, satisfied by a firm’s marketing programs. Give an example of a purchase you made where you were not satisfied and what the firm could have changed to satisfy you. If customer satisfaction is so important to firms, why don’t they score better in this area?

D. New products offerings by a competitor may require adjustments to one or more components of the firm’s marketing mix

1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try?

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Sales team – they understand the industry and customer needs. They know the company target segments and whether this product aligns with company value propositions. •