Marketing Principles Summative Brand Analysis - Urban outfitters

Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

The objective of this report is to provide an in depth analysis of the retailer Charming Charlie, in regards to store layout, design, and visual merchandising. Emphasis will be placed on the store’s attraction to the target market, layout organization, and brand image consistency. Charming Charlie is a women’s contemporary jewelry and accessories specialty retailer. The following information is based on the observation of the Charming Charlie’s location in Ashley Park, which is a shopping center in Newnan, Georgia.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Marshall Field’s designed a personal shopper assistance program called Tip to Toe shop (107). These assistances helped put together an entire outfit, with pieces collected throughout the store (107). Shoppers didn’t even have to be in the store to benefit from this program (107). One customer was so pleased with her shipped ensemble, that she invited her personal shopper to her husband’s inaugural ball (107). The staff would also help customers with a short budget, find good quality attire that was not couture (105). In result, shoppers benefitted largely from the staff at Marshall

Urban Outfitters, often referring to itself as simply ‘UO’, is the corporate entity that includes retail chains Urban Outfitters, Anthropolgie, Free People, Terrain, and BHLDN, has became the greatest global retailer in the world. Back in the beginning, the first Urban Outfitter store was opened on a street nearby Pennsylvania University in 1970 by Dick Hayne and Scott Belair, both are the company’s chief executive officers (CEO). The first store’s name was Free People and it sold furniture, second-hand clothing, accessories, and decorative items. The store’s target market was young people, especially college students and it continues to dominate this market segment.

Urban Outfitters is a specialty retailer and wholesaler. It has three major brands: Urban Outfitters, Anthropologie and Free People. It likewise makes them create brands, for example, Terrain and BHLDN (maintained under obligation).

I 'm not really a frequent Urban Outfitters customer. I often sit around my house looking at all the beautiful goodies that Urban Outfitters offers. The prices are a little too steep for me to buy what I want all the time, but every once in a while, I go all out and shop on Urban Outfitters. Selection Urban Outfitters has a wide variety of products for men, women, and your apartment. When I first starting shopping on the Urban Outfitters website, I was madly in love with EVERYTHING I saw in both the women 's section and the apartment section. Unfortunately I think the clothing styles they offer have went down hill. Most of the products on Urban Outfitters are really unique items that you cannot get anywhere else, which I love because I cannot stand wearing the same thing as anyone else. Men 's: There is not as much of a selection for men as there is for women, but there is still a pretty decent selection. Surprisingly, the men 's items cost about the same amount as the women 's. The women 's clothing used to cost more, but now they seem pretty even. Women 's: The styles offered for women look kind of like someone wandered around in the dark at their grandma 's house, took some of her clothes, then added them directly into their wardrobe. A lot of the choices are horribly tacky, but about 1 out of every 10 misses is a hit. Apartment: This is my favorite section to look around in. There are beautiful quilts, curtains, and furniture available on the website along with a

While Urban Outfitters offers several product lines, in this report we will be focusing on the marketing mix that Urban uses for particularly for its clothing line. Urban Outfitters targets creative, young adults (18 to 30-years-old) who live in urbanized areas, so stores are strategically located in higher populated cities. The store’s mix of trendy, hipster,

For this assignment, I decided to visit Target while I was in New Braunfels to examine how they use adjacencies within both their women’s and men’s clothing section. As well as, seeing the career wear section for both sexes and how it is merchandised for the shopper. The retail industry is the kind of business that has a very high level of competition. Knowing this, retailers realize the importance of these attributes and why they are needed in order to create an ambience that will attract the market they are targeting. Merchandisers have strategically placed items together in hopes that shoppers will choose to grab that cardigan because it would go perfectly with the lace top that is placed next to it or that pair of leggings because it

Many people know that Nordstrom 's is a fashion bazaar. What multitudinous amounts of people do not grasp is that Nordstrom 's positioned itself as a retailer of high end clothing and extravagant goods. This is how Nordstrom 's distinguished itself from other retailers. Numerous people associate Nordstrom’s with other ubiquitous department stores, such as Macy 's and JC Penney. Interestingly, these stores are not Nordstroms ' predominant competitors. Because Nordstrom 's caters to a more expensive partiality, its main competitors include upscale department stores such as Bloomingdale 's and Saks Fifth Avenue. Within Nordstrom’s marketing strategy, the emporium must strategize ways to discern itself from both the mid-scale department stores as well as the high-end ones. Nordstrom’s is able to accomplish this through its determination of which products to vend, its customer service policies, and the schematics of typical Nordstrom 's store design.

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

Due to decay, the city’s downtown area is currently experiencing business loss. Retailers surmise that the major contributing factors are pedestrian safety and aesthetics. The primary issue facing the city, in line with its goals, is economic development and the creation of a “vibrant downtown” which will stimulate retail business activity. Retailers are requesting changes to the aesthetics including adding brick sidewalks and planting areas.

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.