Marketing Problem of Small Scale Industries in North East India

2800 Words Nov 29th, 2008 12 Pages
Sant K. Gupta
Deptt. Of Commerce
S.D.JAIN GIRLS’ COLLEGE
Dimapur:Nagaland
Marketing Problem Of small scale industries in North East India INTRODUCTION

North Eastern region of India comprising the eight states of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura is endowed with vast natural resources and has enormous potential of development. The economic structure of north-east India is similar to the general economic structure of India as a whole. But because of its topography as well as social and political conditions it has a relatively backward economy. The strategic importance of the region along with its sensitive geo political location extremely diverse nature of its population with
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Lack of transport and communication facilities has been responsible for economic backwardness and social neglect of the region. Besides this shortcoming SSI unit in NER is growing at steady rate. The following table gives the brief idea of trend of SSI’s growth in NER. TREND OF SSI GROWTH IN NORTH EASTERN REGION
STATE 2000-01 2001-02 2002-03
Arunachal Pradesh 4750 4797 5022 (1.19) (1.00) (4.7)
Assam 40419 42947 45193 (5.52) (6.52) (5.23)
Manipur 5778 5868 5974 (3.42) (1.54) (1.81)
Meghalaya 3778 4044 4213 (7.79) (7.04) (4.18)
Mizoram 4610 4970 5293 (2.67) (7.94) (6.49)
Nagaland 1600 1969 2513 (25.39) (23.06) (27.63)
Sikkim 333 341 351 (3.08) (2.39) (2.92)
Tripura 1967 2000 2020 (1.86) (1.67) (1.00)
Note: - Figures in brackets are the %tage increase over the previous year figure. Source: - Basic Statistics of NER 2006

Marketing occupies an important place in the management of a small-scale industry. It is a key factor in determining the success of an industrial concern. Traditionally, marketing has consisted of “those efforts, which effect transfers in ownership of goods and care for their physical distributions”. In economic terms, marketing covers those activities that relate to the creation of time, place and possession of activities. Marketing id defined as the process of exchange between seller and buyer. The American Marketing Association defines market as “ the

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