Marketing Processes

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

1. Strategies: A business strategy is the means by which it sets out to achieve

Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that exist. Market planning requires that organization understand their internal and external environment. Internal

Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service.

Advertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement.

Marketing is an extremely dynamic and challenging field. There are numerous large organizations, medium and small-sized enterprises and self-employed, home-based businesses that engage in marketing and promotional activities that would help them promote their products and services and attract customers.

Due to immense technological advancements and globalization of businesses all over the world, everything seems to change dramatically including marketing planning function within a company. These two factors among others have forced companies to adopt more flexible marketing strategies in order for them to gain a competitive advantage. Zinkhan & Pereira (1994) note that marketing planning is a sub-set of strategic planning within a company is integral to the success or failure of the company.

The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage. Marketing planning is the planned application of marketing resources to achieve marketing objectives.

Studies show that the marketing planning process is a logical process consisting of analyzing marketing opportunities, selecting target markets, designing marketing strategies, developing marketing programs, and managing the marketing effort.

An effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectives of an effective marketing plan include knowing and understanding the customer’s needs, ensuring the businesses strategy is in line with meeting those needs, developing a mission statement and strategy around meeting those needs, utilizing advertising activities that lead to successful interactions with customers, and having effective communication between the customers and the organization (Tanner & Raymond, 2012). The objectives of the marketing plan are met through several elements that summarize the goals, describe the offering, address the market, formulate the strategy, and determine a budget (Tanner & Raymond, 2012).

PepsiCo have been operating in UK for the last 60 years during this span of time PepsiCo has introduced enormous food and snacks product in the UK

Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies.

As previously mentioned, marketing plans are essential for companies and businesses to ensure their products and brands are well established out in the market and make a good profit. However, many companies face obstacles and barriers which can stop them from

Before taking this course of marketing strategies I believe marketing was less complicated and easy to formulate in order to help companies reach their goals. Many concepts introduced in this course and the assignments completed on the previous milestones have developed my understanding and knowledge about marking strategies. At the beginning of this course, I thought the flyer design was the biggest concern about catching customer attention; however, the last ten weeks, I realized that there is something else behind its logistics; a research of different aspects needs to be done in order to formulate the right strategies that fits the companies goals and the circumstances which it operates. I learned that external forces are the most challenging aspect that needs to be analyzed and overcome if we want marketing strategies to work as planned. We live in a society that constantly changes their preferences, wants, needs and duties. So, economic, demographic, psychological, and legal forces shape the way marketing works; what works today for your company, may not work tomorrow. For this reason is very important to be informed about what is happening around your customers and how they can affect your relationship with them. Communication plays an important role to keep track and monitor changes in the marketing environment where a company operates. In order to grow any business, a product or service is needed. It could be the best in the market, but if the