Marketing Project 1

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Running head: AT&T Marketing Project 1 1 AT&T Marketing Project 1 William Demarest Baker College Author Note William Demarest, Marketing Major Student, Baker College Correspondence concerning this article should be addressed to William Demarest, Baker College, 17710 Floral St, Livonia, MI 48152. Email:wdemarest@hotmail.com Running head: AT&T Marketing Project 1 2 Abstract AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,…show more content…
The use of this type of promotion will be a sliding scale discount to ensure long contract lengths thereby maximizing profitability. Running head: AT&T Marketing Project 1 5 References: (n.d.). Citing Websites. Leichtman Research Group. Retrieved June 29, 2013, from http://www.leichtmanresearch.com/research/notes04_2012.pdf (n.d.). Citing Websites. In Fortune 500. Retrieved June 29, 2013, from http://money.cnn.com/magazines/fortune/fortune500/ DeCarlo, S. Citing Websites. (4/17/2013). In The World’s Biggest Companies. Retrieved June 29, 2013, from http://www.forbes.com/sites/scottdecarlo/2013/04/17/the-worlds-biggest-companies-2/ (n.d.). Citing Websites. In Grading the top 10 U.S. carriers in the fourth quarter of 2012. http://www.fiercewireless.com/special-reports/grading-top-10-us-carriers-fourth-quarter-2012?utm_source=rss&utm_medium=rss Running head: AT&T Marketing Project 1 (n.d.). Citing Websites. Money.CNN.com. From http://money.cnn.com/2011/03/23/technology/sprint_verizon/index.htm From: Johnston S. (2009), Citing Website. OmniGroup's. Retrieved June 29 2013, From https://en.wikipedia.org/wiki/File:Cloud_computing.svg Running head: AT&T Marketing Project 1 6 Table 1 US Cellular Market
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