Marketing Project 1

975 Words Nov 29th, 2013 4 Pages
Running head: AT&T Marketing Project 1 1

AT&T Marketing Project 1

William Demarest

Baker College

Author Note

William Demarest, Marketing Major Student, Baker College

Correspondence concerning this article should be addressed to William Demarest, Baker College, 17710 Floral St, Livonia, MI 48152. Email:wdemarest@hotmail.com

Running head: AT&T Marketing Project 1 2

Abstract

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,
…show more content…
The use of this type of promotion will be a sliding scale discount to ensure long contract lengths thereby maximizing profitability.

Running head: AT&T Marketing Project 1 5

References:

(n.d.). Citing Websites. Leichtman Research Group. Retrieved June 29, 2013, from http://www.leichtmanresearch.com/research/notes04_2012.pdf

(n.d.). Citing Websites. In Fortune 500. Retrieved June 29, 2013, from http://money.cnn.com/magazines/fortune/fortune500/

DeCarlo, S. Citing Websites. (4/17/2013). In The World’s Biggest Companies. Retrieved June 29, 2013, from http://www.forbes.com/sites/scottdecarlo/2013/04/17/the-worlds-biggest-companies-2/

(n.d.). Citing Websites. In Grading the top 10 U.S. carriers in the fourth quarter of 2012. http://www.fiercewireless.com/special-reports/grading-top-10-us-carriers-fourth-quarter-2012?utm_source=rss&utm_medium=rss Running head: AT&T Marketing Project 1

(n.d.). Citing Websites. Money.CNN.com. From http://money.cnn.com/2011/03/23/technology/sprint_verizon/index.htm

From: Johnston S. (2009), Citing Website. OmniGroup's. Retrieved June 29 2013, From https://en.wikipedia.org/wiki/File:Cloud_computing.svg

Running head: AT&T Marketing Project 1 6

Table 1

US Cellular Market

More about Marketing Project 1

Open Document