Essay Marketing Project

3910 Words Oct 6th, 2012 16 Pages
MP-APPENDIX B

STUDENT MARKETING PLAN FOR “CYNOSURE”

A Marketing Plan Presented by:
Sepideh Bayani

Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9
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This year we are concentrating on youth and college students who are having a hard time affording Cynosure; our promotions make this offer the best one yet.

2. Strategic Focus and Plan

Marketing discovers consumer needs by using many different types of techniques such as surveys, ratings, statistics, or working with focus groups. If I was to introduce a product to the market, first I would target down a specific groups. My product is a Micro-chip that has that capability to enhance memory, called Cynosure. Cynosure is a Micro-chip that is installed into a new born. This Micro-chip is installed into the brain a day after the child is born by surgery. Cynosure could be connected to the computer and through WIFI and you are able to save documents on it that will automatically go to your brain; it basically does the job of a flash drive. This product is as thin as a hair and half a centimeter long. This product prevents memory loss later in the future when you reach a certain age (50). The great thing about it is that it plays the role of a flash drive but in your head! You are capable of downloading music, documents, or even pictures by installing it to your brain through WIFI.

Mission Statement

To provide tourists and local citizens with a low-fat, healthy meal alternative with high quality products and service. Goals * To create five extra hospitals in Asia near the capitals of the countries. * To bring students to help us

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