Marketing Project (Jeans)

The American Eagle Outfitters is known as an American clothing and accessories retailer created by the bothers Jerry and Mark Silverman. This retail apparel, manufactures and markets a wide variety of clothes, intimates, and accessories that permits the company to be recognized as a diversified brand interested in expanding its target market. The heart of the company is recognized for the innovative fabrication of its jeans. With the recent creation of the #ICAN, the brand is letting its customers know how important is to know for the firm what the client do and feel when using its products, in this case how comfortable they feel when wearing AEO’s jeans. The company cares about the design of its jeans for both women and men while offering

This style focuses on free and flowy fabrics that reiterate Free People’s brand image. These types of clothes give off a whimsical feel that also emphasizes their feminine clothing.

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

As with many businesses that are born from the entrepreneur 's necessity to respond to a personal need, Big Skinny has the problem of identifying its target market and an effective way to connect with it. Past customers have been individuals inclined to a healthier lifestyle, who enthusiastically embraced the idea of a thinner and lighter wallet. Studies have shown that heavier wallets can in fact lead to back problems and sciatica. Another key feature of Big Skinny was its nylon microfiber constitution, which made it durable and water-resistant. More recent designs have accommodated the needs of more stylish customers, adopting leather exteriors and making the company versatile (see Exhibit 2).

A type of jean that was popular with girls and boys were bellbottoms. They were jeans that were tight on top but got bigger at the bottom. The legs were the biggest. This type of fashion belonged to the ‘Hippies’ of the 1960’s.

Style: There are several varieties of waist cincher/trainers with varieties that include those that cover the full torso, some that offer a thong option, and others that help lift the breasts as well, these style preferences are just that, preferences. Moreover, the one with the highest overall ratings is the standard belt style as seen on Keeping Up With the Kardashians.

“We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out. We always listen closely, keep it real, and offer our product at a great price.”

Ann Chery Women's Latex Girdle Body Shaper - Constructed of 87% poliamide and 13% spandex this garment can reduce the waistline by up to three sizes, nearly instantaneously as this latex band boasts Flexiboning support, which assists in postural support as well as waist training benefits. Shoulder straps aid in support and keeping garment securely affixed in place. Thermal effects aid in shaping with a supportive underbust for additional shape enhancing effects. The high back helps to hide unwanted bulging and provides a smoother, more pleasing effect, cinching in all the right places and securely compressing fat in instead of creating unsightly, embarrassing bulges. Dual column fasteners allow for an adjustable, secure fit compressing

Just as J. Crew has begun to target lower price point markets, it has begun to also target higher price point markets. J. Crew’s “Collections” and “Wedding” lines use finer materials and more intricate designs in their pieces, but are sold at more expensive prices. Lastly, the company’s sub-brand “Madewell” focuses on American-made denim and casual styles that aim to attract teenage to middle-aged women. J. Crew immense growth throughout its years has come as result of its ability to diversify its brand into many different

It pairs the brand with issues that are important to teenage girls and gives them a way to attach a personal identity to the jeans.

To accentuate the hips even more, slit side pockets were present (Payne, 256-257). Subsequently, the 1960’s brought the emergence of miniskirts, which was then a public shock for it was not considered tamed. Minis were pioneered by Mary Quant and made trendy by Andre Courreges (Murray, 112-113). Meanwhile, pants suits for women were popularized in the 70’s. They were first introduced as skinny and tailored, leaving little space for legs. Then they evolved into a flared leg style, with a wide opening at the bottom, or bell bottoms (Payne, 261). “Pants appeared in every form imaginable, from divided skirts and culottes to the classic, pleated-front tailored pant and the baggy ‘Fred Astaire’ version.” (Murray, 116)

The ups and downs of the premium jeans industry and the constant fluctuating of threats to the industry made it interesting to see how the denim lines would respond. They were originated in the 1970s by Calvin Klein who created highly priced, skin tight jeans who used celebrities (i.e. Brooke Shields) to endorse the product. Since they were higher priced compared to your common, regular blue jeans sold by mainstream brands like Lee and Wrangler, they were meant to serve as fashion statements as opposed to comfort. They started off well in early on in the 1980s, but then hit a decline just a few years later. The mid 1990s came and they surpassed their highest annual sales in

While usually I’m not a fan of denim, I felt like this casual glam look required the presence of my old favorite

New product development: Levi Strauss and co.’s women’s wear division markets several line of casual sport wear including jeans, slack and knit and woven tops, blazers and skirts. New products are continuously introduced by Levis Strauss. The recent introduction of women 501 jeans has been very successful.

It asks women shoppers 11 questions about how they prefer jeans to sit on their hips or waist to create a body profile. The results are used to match the user with as many jeans as could suit them from a