Marketing Project of Reckitt Benckiser

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Contents 1 History 2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company, making and marketing home, health and personal care products. Headquartered in Slough, near London, UK, it has operations in over 60 countries, including 42 manufacturing facilities, and sales in nearly 200countries. RB is ranked 6th in the 2008 European Business Week 50, the magazine's annual ranking of the best performing companies within the S&P European 350.The company's strategy is to have a highly focused portfolio concentrating on its 17 most profitable…show more content…
In January 2008, Reckitt Benckiser acquired Adams Respiratory Therapeutics, Inc., a pharmaceutical company, for $2.3 billion; one of the major brands acquired was Mucinex. In July 2010, Reckitt Benckiser agreed to buy SSL International, the makers of Durex condoms and Scholl's foot care products, in a £2.5 billion deal. On 27 August 2011, Reckitt Benckiser recalled all remaining stock of its major analgesic product, Nurofen Plus, after packs were found to contain an antipsychotic drug. Sabotage was suspected.[13] In April 2011, Bart Becht announced he was to retire as CEO of Reckitt Benckiser and would be replaced from September 2011 by executive vice president of Category Development, Rakesh Kapoor, who had played a key role in recent acquisitions. In November 2012, Reckitt Benckiser agreed to acquire Schiff Nutrition, a United States-based manufacturer of vitamins and nutritional supplements, for US$1.4 billion (£877 million). For such a fast-paced, entrepreneurial business some are surprised to learn the company’s history spans 150 years of innovation for consumers across the world. With a German and British heritage, RB’s drive for financial performance and social responsibility today can be seen in its deep roots – as shown in this timeline. History By Years 1800 1823 Founding of Benckiser by Johann A. Benckiser. Core business derived from industrial chemicals. 1840 Issac

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