Marketing Project of Reckitt Benckiser

Prepare a marketing plan for Burt’s Bees to further their presence in Scandinavian and Nordic countries.

Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. Arguably, more than 2 billion consumers worldwide use a Unilever product on any given day. According to its website, the vision of Unilever is “to make sustainable living commonplace place, working to create a better future every day,

The company is so large that no one drug can lift it from its current sales doldrums. In addition, the company was once highly attractive to investors, but its recent stock price fell to 1997 lows. This may put pressure on the company to attempt acquisitions at a time when the company is ill-equipped to integrate a new company into its organization, and it is engaged in a cost-cutting program at a time when it may need to invest even more in research and development (McTigue Pierce, 2005).

Internet advertisements in addition to a website, for instance videos retracing Nudie’s origins and their objectives/vision, a wash guide or interesting experiments to illustrate the quality and durability of these jeans as a ‘second skin’;

statin), and Zostavax (a vaccine for prevention of shingles in adults older than 60 years of

Ben & Jerry’s Ice Cream began as a small “scoop shop” in 1978 in Burlington, Vermont.   From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment.  Within only a few years of opening, the demand for their ice cream grew and the company started making deliveries to local grocery stores and restaurants. In 1983, their first out-of-state franchise opened in Portland, Maine and they began to distribute ice cream in Boston, as well.  By 1985, they were expanding outside of New England and decided to establish the Ben & Jerry’s Foundation.  The company provided 7.5 percent of their pre-tax profits to

This time Pfizer seemed focused on diversifying the product pipeline by acquiring Wyeth. In fact, in its 2009 financial report, Pfizer reported that one of its key strategies was to have a “diversified product portfolio in which it is expected that no drug will account for more than 10% of our revenues in 2012.” To assess whether Pfizer was able to achieve its goal of diversification the first step is to examine the product pipeline and value chain of Wyeth.

In 2005, Merck was ranked fourth in sales among pharmaceutical companies. Merck had released the drug Vioxx, for treating Osteoarthritis in late 1990. Merck as a company has a reputation of being one of the most ethical and socially responsible drug company established. The company’s Philanthropy was “Legendary” (Lawrence & Weber, 2011). A quote from George Merck, CEO, stated “We try never to forget the medicine is for the people. It is not for the profits. The

What cost would Merck incur from investing in this unprofitable drug? What Benefits would Merck receive from investing in this unprofitable drug?

Since its humble beginning as a small drugstore, Merck has placed a large amount of importance on improving the health and well-being of its customers. As drug patents expire and genetic forms of their top products become available, Merck’s strategy is to do the unexpected; instead of raising the price of their older products in favor of patent protected new drugs, Merck focuses on reducing their cost in order to better compete with their generic counterparts. Additionally, Merck’s plan for growth now encompasses a much more aggressive pursuit of new drugs in their pipeline through extensive research. Merck became the second largest health care company in the world after the merger with Schering-Plough in 2009 and has

Pfizer paid lowest dividends among them. Johnson & Johnson paid highest dividends. Only Johnson & Johnson performed stock repurchases (Figure 15 & 16). They (in shares) were 100,970 thousands in 2008, 37,114 thousands in 2009, 45,090 thousands in 2010, 39,741 thousands in 2011. And the money (in millions) used for stock repurchases was $6,651 in 2008, $2,130 in 2009, $2,797 in 2010, $2,525 in 2011.

Gillette is an American company founded by King Camp Gillette. It was founded on 1901 and until 1962 it did not have any serious competition. This can be explained by its constant concern for innovation, which follows the belief of its founder, “a successful invention is the one that is purchased over and over again by a satisfied customer”. (Original idea of William Painter)

Pampers was discovered in 1956, by Vic Mills, who worked at Proctor & Gamble. The company struggled when Huggies as created, but have developed a new strategy, which has helped the company rise back to the top of the diaper industry. Pampers new strategy focuses on customer feedback and relationships, global social media marketing, promotions, and producing quality products. Pampers has grown to be the number one brand in the diaper industry, due to their heavy utilization in social media marketing, and the personal relationship with their customers.

Pfizer is known as one of the first and one of the world’s largest Pharmaceutical company that was establish in 1849. It was founded by two cousins called Charles Pfizer and Charles F. Erhart in New York City. Pfizer was as a manufacturer for fine chemicals but because of the discovery that was made in 1950 which made the company the path towards becoming the research-based pharmaceutical that it is update. The product that was first produced was the palatable form of sautonin which was used to treat intestinal worm. The Headquarters of Pfizer is located in New York City, with its research headquarters in Groton, Connecticut, which is nowadays the top multinational corporation that is sold all over the world. It is ranked as the second in the US and Japan market, and Novartis in first place and Roche in third place. The Pfizer Inc. is consisted with a trademark that is called PFIZER. Because of Pfizer’s strategies, Pfizer

I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.