Marketing Project on Real Juice

Juice is their strong relationship with Fazle Naqvi. With solid connections in the Indian retail

The current marketing profile of Boost juice is to manage the brand so effectively created. The image of boost juice in the market is very high. The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. The brand communications have also been promising and have fulfilled all those messages which it has committed itself to. This has been the greatest source of equity. The awareness that boost juice has created has put off all other competitors far behind and hence it is the industry leader. The brand is instantly recognizable by its distinct packaging, flavor and inimitable appeal. It is relevant as a healthy juice bar while competitors have not been able to carve that niche. People prefer this to other juice sticks. Boost juice has returning customers the greatest asset that any organization would want and aspire for. It enjoys a lion’s share of market for juice bars and though sold at price premium it commands the respect due to it.

Top Juice provides to the target market of 17-25-year-old female students who are earning a low to medium income and they are health conscious or seeking nutritious low calorie juices.

The Boost juice bar has been introduced in 2000 when Janine Allis, mum of three sons and one daughter decides to create something’s that is healthy and delicious to their children .At that time, there were also lacking of the beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decides to make something that can replace fast food or healthy fast food alternative. This drink is not only delicious, but can give good benefit of the human body. Nutritionist and naturopaths were being consulted by Janine Allis to create a menu of smoothies and healthy juices that were free from artificial flavours, preservatives and colours. Even though Janine has no business experience, but she tried to open her

Brand can be made availabe in three forms: liquid, capsule, spray. Consumers choice is based on personal preference, but some general differences are apparent.

Dale Wishewan is the president, co-founder and chief executive officer (CEO) of Booster Juice who led the company since its first location in Canada. In 2009, he decided to expand into the Indian market and his overall goal was to have Booster Juice stores across India. Additionally, Wishewan’s mission for Booster Juice is “to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle.” (Pg. 3) The situational analysis consists of the Strengths, Weaknesses, Opportunities, and Threats.

The primary reason for the Borden Foods to divert itself from snacks is to emphasis its efforts and resources in the growth of their whole-wheat meal segments. Because of this valuation they had and a growth plan they had they decided to announce sale of Cracker Jack in 1997. The management team of Broaden also recognized that with the increase in competition they have not been able to successfully grow the sales figure in past five years. Also because the Cracker Jack brand has various packaging options and has been maintaining a huge product line of 32 Stock-Keeping Units (SKUs). However, currently Broaden production facility had only 32 percent of space allocated to Cracker Jack Products and has been operating at 32% of its

The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP) collectively hold about 70% of the US market which can making very hard for new entry to succeed in this industry. However, the decline in CSDs consumption has opened a great market for non-carbonated and health conscious drinks. So, LaMarquise intends to take advantage of this opportunity to develop its market of flavored syrups and fruits concentrate juices, also to note that there are very few competitors when it comes to flavored syrups in the U.S. The products are great refreshing drinks for adults and children and contain no preservatives or harmful chemicals. Furthermore, our marketing plans and strategies will offer an opportunity to succeed in this competitive market.

A. Introduction of company Founded by Janine Allis, formed in the 00s with the first store based in Adelaide, South Australia and specializing in selling fruit juices and smoothies, Boost Juice Bars (Boost Juice, n.d.). According to Boost Juice (n.d.), Boost Juice offers an array of healthy products mainly juices and smoothies that are free of preservatives, artificial flavours, and colours. Besides, Boost Juice also sells a range of healthy snacks which includes wraps, fresh yogurt, muesli bars and soups (Boost Juice, n.d.). Back in 1999, Janine Allis took a trip to the United States and something caught her eye (Boost Juice, n.d.). Everyone in the U.S. was into healthy smoothies and fresh juices -while in Australia, the fast food market was

Juice Guys currently has a strong reputation in the west coast, which can be carried forward to their operations in the east. They have a deep reputation with consumers for their products, which leads to increased potential of brand resonance. However, as the west coast consumers differ from the east, there is the possibility of Juice Guys products not being accepted as welcomingly.

The $2.5 billion9 Indian biscuit market is growing 14% annually and is expected to grow

We start with the best ingredients, focus on minimum processing and offer consumers natural juice beverages that are simply fresh, energizing and delicious.

Strengths – The soft drinks were made with 30% real juice, which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although the company had a small market share, their sales increased steadily over the years.

Boost Juice’s approach to their marketing strategy is unique, as they adopt both above-the-line (ATL) and below-the-line campaigns (BTL). They introduced a ‘Love life’ attitude which has influenced the direction of their marketing strategy and instigated their successful brand position which has become highly extensive and well renowned over the past 15 years. The company’s marketing strategy is simple but effective with consumer needs being directly targeted in order to achieve objectives, increase revenue and attract the masses to their stores. The boost brand is marketed through major campaigns, minor campaigns and local area marketing, all which aim to get customers involved with the Boost product and create an engaging environment which

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.