Marketing Promotion Plan For American Eagle Campaign

1689 Words7 Pages
Fashion Merchandising Promotion Plan, 2014
American Eagle Campaign

Savannah High School DECA Chapter

Savannah High School
701 State Hwy E Savannah, MO 64485

Kennyn Sandy

December 5, 2014
Table of Contents

EXECUTIVE SUMMARY…………………………...........................................................3
DESCRIPTION OF THE STORE…………………………………………………………4
OBJECTIVES……………………………………………………………………………..6
SCHEDULE OF EVENTS………………………………………………………………...7
Special Events
Advertising
Display
Publicity
Other In-Store Activities
Responsibility Sheet……………………………………………………………………….10
Budget…………………………………………………………………………………….10
Statements of Benefits to the Retail Establishment…………………………………………..11
Bibliography……………………………………………………………………………….12

Executive Summary American Eagle Outfitters shines through in the fashion industry. The store is constantly selling the latest styles, while still remaining to maintain a fair price. The Share the Love campaign is a campaign designed to donate money to families who are not capable of purchasing cold weather essentials. This will be done by using 5% of every purchase made by customers as donation money that will be donated to a local charity that has agreed to use the money in this way. The Share the Love campaign is expected to meet the goal of increasing quarterly sales volumes by 10% by generating more customers in general and establishing loyal customers.
Description of the Store: American Eagle Outfitters bases themselves as a clothing company for young

More about Marketing Promotion Plan For American Eagle Campaign

Get Access