Marketing Promotion : Sales Promotion

During certain seasons or festivals promotional activities are helpful for marketers and they help in increasing sales during a particular season. That we have already come across the different sales promotion activities in previous blog post this write-up explains promotional activities from a customer’s point of view.

A popular advertising tactic is to make people think they need a product. During a commercial from snickers a person meets his younger self right before an important meeting and he tells

uses merging of media advertising and sales promotions aimed youth for Milo. The company is sponsoring highly popular youth football leagues, sponsoring tennis tournaments and so on. Sales promotion technique of company (free drinks) was aiming to promote the sales. Media advertising is promoting the themes such as good health, growing up, and success as closely related to drinking Milo product. Nestle’s strategy in Ghana was to provide strong awareness of its brands, largespread distribution and quality of its goods which helped take down its competitors in the cocoa beverage

Kit Kat has unique appeal and ows much of its success to this and its common availability. It is sold in most convenience stores, corner shops and supermarkets. The brand has survived for the past 75 years due to its attraction across different age groups and genders.

-The pull strategy will be employed as we will use “advertising, promotion, and other forms of communication to persuade consumers to demand the product from intermediaries” (Kotler, Keller and Kevin 2012).

“Nestle” one of the most well known brands, which produce the milk, and Henri Nestle had founded chocolate-based food company in 1866. This company had expend in to a whole new level right after First world war then after the second world war consequently, then they have made a an offer to produce and create infant formula products and condensed milk powder to be used nation wide that time back in those days. Nestlé is well known for now day’s new level products and had collaborated with international dairy and milk based companies in focusing health and nutrition. They also had continued to expend their research in various field and hit a massive success across the world. Nestlé giving away their best based on their good food,

Promotions are very important in improving the image of the product up to create request in the market. Promotion is producing quality products, attractive prices can attract users through communication. By providing information to help the user guarantees customer satisfaction ... users can connect via private communication or not because it can build relationships the company users. Among the strategies used by Nespray milk products to attract customers are advertising strategy i.e. use hawkers to promote the product. The others are using television, radio and newspapers. In addition, the company is planning to use milk Nespray give free samples to consumers to try the product because it encourages consumers to use the product without any

Advertising Objective: to raise awareness by 70% over 3 months, to inform consumers of the benefits of the product and to create a strong and durable brand image.

Advertising is form of communication that is directly invoked in passing critical messages to the target audience. It is also termed as a promotional mode that has persuasive instincts of swaying buyers to a given direction. Therefore, advertisements for sales promotion are destined to orient the thinking and perception of buyers to a given product. While there are different forms of advertising, the main message expressed by these ads is always the same, and it holds one precept of persuasion to the target audience. It is the backdrop for competitive edge that most advertisers come up with different messages, whose meanings and implications point out to one dimension. Thus, the nature of an advert is deterministic to the overall impact that the product generates to its intended audience. The essay will focus on certain skills that an advert invokes on buyers, and how such manifestations lead to the advancement of the product over its rivals. Indeed, different mediation skills are employed in different adverts, with each expressing a distinct message to the audience. This essay is anchored in detailing various meditation skills that most advertisements employ, and how such skills invoke the emotions of the target audience. In this context, we shall deconstruct various adverts, read out their textual connotation, and make an interpretation of these texts to the audience. Besides, this essay is

An important stage in creating favorable attitudes towards the business and its brands. Through persuasive promotion, management will seek to persuade customers and the trade that their brand has benefits that are superior to competitors

Consumers promotion are based on any different kind of processes used to convince the consumers to purchase goods or services, usually these are based on promotion such as reduced prices, free samples, rebates, or even or other bonuses for a limited time to push demand for the particular product being promoted(Ogden & Ogden 2014). Consumer account for at least 20% of the value of the average shopping. Promotion are very popular because of demands of powerful retailers, because they help with brand management, the strength of the retailer emphasis is based on trade mostly consumer promotions (Planning promotions. 2011).

In order for a business to create awareness of its products and convince people to buy them, it needs to do a promotion of the product. This involves communication. The goal of promotion is create awareness to consumers of a certain product in the market. Secondly, to persuade customers to choose their product compared to rival products. Lastly, promotion aims to remind the customers on the importance of buying the product. There are five main types of promotions:

Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not?

There are six main elements to the promotional mix. These consist of: advertising, personal selling, public relations, sponsorships, direct marketing and sales promotion. Advertising is the promotion of a product or service that attracts the public’s attention. Examples of advertising include billboards, newspapers, leaflets, magazines, social media etc. Personal selling is when businesses persuade customers to purchase a particular product through their employees. This is usually achieved by providing excellent customer service. Sales promotion is the attraction of customers by using special offers such as discounts and free add-on products. Public relations is using the news to receive good publicity about a company and to create a strong brand image. It is also the act of developing a good relationship with local press agents. Direct marketing is a common type of advertising where a business communicates to its’ consumers personally, providing them information about their products and services. They can communicate electronically through emails and online bulletins. Sponsorships involves a corporation paying for the costs of a business’ event while getting recognised. The two companies I will be discussing throughout my essay is Nike, Inc. and Apple. The products I will be focusing on is the iPhone 6 and the Nike Air Max.

Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution, organization, or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth of radio and TV personalities along with more advanced forms of media to communicate with the public.