Marketing Proposal Project

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Verizon Project Proposal Child Alert MKT421 Verizon- in General From the Verizon web page, "Verizon Communications…. is one of the world 's leading providers of high-growth communications services. Verizon companies are the largest providers of wire line and wireless communications in the United States, with nearly 135 million access line equivalents and over 30 million wireless customers. Verizon is also the world 's largest provider of print and online directory information. A Fortune 10 company with more than 241,000 employees and $67 billion in 2001 revenues, Verizon 's global presence extends to 45 countries in the Americas, Europe, Asia and the Pacific." With this as a backdrop, Verizon is in a strong position to…show more content…
An average child 's abduction happens close to their home and American families fear for their child 's safety. Market Research Market research can help anticipate customer needs while reducing risks during the introduction of a new product, such as the Child-Alert system, besides keeping an eye on the competition. There are two categories of market research data, primary and secondary research. Primary market research is data collection from the customers, competitors, employees and suppliers. Secondary market research extracts industry data from completed studies, books, journals and other published resources. What we will use to determine product feasibility • Basic demographic information: The age, sex, geographical region, marital status and so on of our existing and potential customers and clients. In-depth demographic information provides details on grouping 's preferences and buying habits. • Psychographics or lifestyle analysis: A person 's pattern of living as expressed in that person 's activities, interests and opinions. • Customer ideas and opinions: Information such as product quality preferences, motivators of buying decisions, color preferences, and so on. • Buying cycles or patterns: Are the purchases
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