Marketing Questions

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

2. Choose one of the research questions from above and consider it in more detail. Based upon the question, what would be a reasonable hypothesis?

9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.)

1. Describe the context (why it was done, the general interest and what the researchers wanted to find out) of the research and research question (what is the hypothesis). /10

3. The marketing strategy of company is not so convincing because they can extend their product range with good

4. If Marcello and Lizenberger decide to conduct this study, what research they adopt? Relate different phrases of the research design to specify aspects of marketing research problems.

2) What are the key components of a marketing plan? List and describe each component briefly.

D. New products offerings by a competitor may require adjustments to one or more components of the firm’s marketing mix

As you review the basic steps of research, describe difficulties you have had in conducting basic research and presenting your conclusions.

3: Out of all the research topics, this topic is the one I know the least about. Because research papers, although inadvertent, have bias due to the fact that outside knowledge had attained before the actual research, I thought

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Experiment research- for gathering causal information. Experimental research tries to explain cause-and-effect relationships. Experiment research associates with choosing matched groups of subjects, giving them different treatments, controlling unrelated factors, and checking for differences in group responses. Observation research- Gathers primary data by observing ongoing behavior and situations. Observation research can reveal information that people are unwilling or unable to provide in surveys or experiments. Survey research- is the approach best suited for gathering descriptive information. If a company wants to know about people 's

The marketing concepts is important for marketing managers because it dictates: D. day-to-day decisions that managers will make.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,