Marketing Questions

1574 Words Nov 8th, 2012 7 Pages
C4. _____ is managing profitable customer relationships.
a. Management
b. Control
c. Marketing
d. Human Resources

D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____.
a. keep and grow current customers by delivering satisfaction
b. keep and grow current customers by delivering competitive pricing
c. keep and grow current customers by delivering friendly service
d. all of the above

C6. Marketing is more than _____ and advertising.
a. distribution
b. promotion
c. selling
d. customer service

A7. Today, marketing must be understood in terms of making a sale and _____.
a. satisfying customer needs
b. understanding customer value
c. customers’ self
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Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information, and help managers use it in their decision making.
a. distribute
b. collect
c. retrieve
d. store

C4. Your marketing department is attempting to improve strategic decision making, assess and track competitors’ actions, and provide early warning of opportunities and threats. Your department would do well to use _____.
a. internal databases
b. external databases
c. marketing intelligence
d. the Internet

D6. The objective of _____ research is to gather preliminary information that will help define the problem and suggest hypotheses.
a. descriptive
b. exploratory
c. causal
d. current

C7. You are to the point of testing hypotheses about decreasing sales in certain markets and their causes. You are involved in what type of research?
a. exploratory
b. descriptive
c. causal
d. market

B9. Primary data must be relevant, current, unbiased, and _____.
a. complete
b. accurate
c. inexpensive
d. collected before secondary data

A10. This method of research can obtain information that people are unwilling or unable to provide.
a. observation
b. focus groups
c. personal interviews
d. fax surveys

D1. _____ is never simple, yet understanding it is the essential task of marketing management.
a. Brand personality
b. Consumption

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