Marketing Recommendations: Five Store Strip Mall

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Marketing Recommendations: 5 Store Strip Mall 60614 Area Code Product Launch The 60614 area code lies in an area of Chicago, Illinois surrounding Lincoln Park. It is the center of Cook County. It is bordered by West Diversey Park to the North, South Lagoon, North Damen Avenue to the West, North Avenue to the South and North Lake Shore Drive to the East. Part of the border also border the East Coast of the Chicago River (60614.pro, 2012). It includes the neighborhoods of DePaul and Lincoln Park. Introduction Income Age Higher than US or State averages for people making over $200,000 per year Lower Percentages of Persons in lower incomer brackets Largely White with small pockets of African American and Latino (CLRSearch, 2012). Mostly young adult population just beginning their careers Summary Demographic Profile for 60614 Young, educated, white, high income population A majority are involved in the retail or health care traded Upwardly mobile, likely with young families Part II: Marketing Recommendations for 60614 Zip Code 5 Store Strip Mall Types of Stores and Services Stores should focus on unique offerings that cater to a high end population. This population will be willing to pay for something unique that defines them and their tastes. Possibilities include: High end Bistro or coffee shop Daycare facilities High end Nail Salons, Hair Salons, Boutiques Single Brand clothiers that offer something different from larger chains

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