Marketing Reflection Paper

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Nowadays marketing take place a huge role in the competitive business world. The main objective of marketing is to increase company's sales. So if the company's sales is increased, there is a great chance to maximize company's profit. In other word marketing is helping the company to maximize their profit.
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. [Solomon et al (2011),p.7]
The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer
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But if I think about my country Bangladesh it's not very common to have an Iphone or MacBook. The reason is we have the thirst of technology, our people are always keen about better product but we are not economically rich. Most of the family don't have the affordability to by an Apple product. That's why what Apple did in here they just targeted some specific customer in Bangladesh who is capable to afford this.


1. Lecture Slide 2

Chapter 3: Marketing Information and Research: Analysing the Business Environment Offline And Online

Marketing information system (MIS) is a process that first determines what information marketing managers need, and then gathers, sorts, analyses, stores and distributes relevant and timely marketing information to system users. [Solomon et al, (2011), p.68] To increase companies sales, gathering information about customers has become one of the interactive marketing strategies in this competitive business world. In my own experience as a consumer, I have noticed that lots of company are gathering information about the customers. As an example, last time when I have been to Rockport Shoes company to buy my shoe, once I finished my shopping, they were asking to me to fill up a form with my name, e-mail address, mailing address and so on. The reason behind it there will 'be a raffle draw and lucky three winners will get Sony Bravia TV as a first prize, Play station as a second prize and IPod as a third prize. I did it
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