Marketing Research Case Study Essay

Mark Lauber, a Wharton School of Business graduate, founded Branchburg Sports Complex (BSC) in 2008 after selling his and his father’s previous venture to another company. As a lover of sports and family entertainment destinations such as Disney Land, Mark envisioned bringing the “wow-factor” that these world renowned destinations possess to the realm of sports centers. BSC is a 78,000 square foot facility consisting of four indoor turf fields, basketball courts, training center, multi-level PlayMaze, arcade with redemption center, batting cages, and a three-floor 9,000 square foot interactive fantasy-themed laser tag arena. Advertising “fun and excitement for the whole family,” Mark truly provides activities for all demographics. He

One of those reasons is the location it will be put in. The Chicago area is full of young promising athletes that just need that one facility to help them get to their fullest potential. Chi-Town Elite will be that facility for them. This business will also be successful because of the added benefits we provide. Recruiting is something that will be specialized at Chi-Town Elite. Having the ability to help athletes find the right college for them is key in gaining an advantage to competing training facilities. Giving the possibility of a gym membership to the public is another edge that this facility has over the competitors. An increase in membership will result in more money for our business. Competition in sport is the one of the biggest reasons why our company will gain success. Athletes now a days are getting better and better. Our facility will give athletes the chance to always be a step ahead of their competitors. The sport specific training is a key aspect in Chi-Town Elite being better than other training facilities in the Chicago area. The uniqueness of being able to go from shooting hoops on the court; to putting pads on to train for football; to hitting in the cages is something that no other facility

My business plan is to open a volleyball court. The ACE Courts will be a full-service Volleyball complex situated in Paramus, New Jersey. There is currently no other sports facilities like this one anywhere in Bergen County. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The ACE Courts mission, goals, and objectives. The keys to success for The ACE Courts is our ability to market effectively, creating an unmatched "cool/ awesome" atmosphere where people will like to be, and hiring qualified/certified

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

Living in Memphis, TN I can really relate to this topic. I can relate to this because just a few years ago, Memphis built a stadium. The FedEx form Building this stadium has had a huge impact on the economy in Memphis. And it has helped to revitalize the down time area of the city. In this paper, I will be addressing the two following questions; what are the benefits to a town of building a new stadium? And can a new stadium revitalize a decaying section of a city?

The commitment to athletics in Division III has lead to money being spent on new sports and recreation facilities. So much so that it’s been put to question if there is an “arms race” to who can build the biggest and

Can a youth baseball program really be considered a business? Just because the Vital Baseball organization does not turn a profit can the managing partners really market the brand to one day fully fund their future endeavors? To find these things out a SWOT and market analysis has been conducted on the organization and the brand as a whole to see what the future viability can actually be. A SWOT analysis is a determination of an organizations strengths, weaknesses, opportunities and threats. The SWOT analysis was conducted but other things were evaluated as well. Strategic planning in any organization is key to the future viability of the brand and the strategic future planning of the Vital Baseball organization was assessed. The course of the organization has been plotted to see where they will be in the next three years. Again a youth baseball organization may not be a for profit organization but to be viable for many years the organization must be managed smartly and in a manner that supports the goals of the entire organization.

Historically, sports franchises were privately funded. Currently, they are publicly funded which gives the sports team more power because relocating is no longer expensive or risky. Therefore, “sports franchise owners no longer construct their own stadium because they are not a good financial investment, and taxpayers pay for it, which increases their profits” (Bandow, 2004).

Profitability. The company strategy is to target only 25-45 years for specialist sportswear products, but a lot of

The Premiere Courts will be a full-service multi-sport complex situated along Greensprings Highway in Birmingham, Alabama. There are currently no other sports facilities like this one anywhere in the Birmingham area. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Premiere Courts' mission, goals, and objectives.

How sport is presented and supported today can mean total success or deep failure tomorrow. Every year the government of Canada provides money for athletics through three programs all of which add up to around $256 million, but that is only going towards the athletes, not even the facilities. The average cost to build a new professional facility is $6 billion, and to build a simple recreational center it costs $5.7 million. Contractors and businessmen set budgets before building anything new but the budgets always rise; regions get no economic boost from spending money on tickets and building projects and spectators are becoming uninterested in watching live games. The government should not use taxpayer dollars to support athletes and build

Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.