Marketing Research Exam 1

8. Draw conclusions – Assuming that your experiment produced results identical to those seen in Table 4, would you reject or accept the hypothesis that you produced in question 3? Explain how you determined this.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

2. Choose one of the research questions from above and consider it in more detail. Based upon the question, what would be a reasonable hypothesis?

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Which of the following is not one of the variables used by customers to evaluate

The dependent variable is observed to see how it changes in response to the experimental variable.

I) Conclusion: Write the conclusions regarding your observations and results obtained from each part 2A, 2B, 2C,

19. The text points out a common misconception about the term “controlled experiment”. In the

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

c) What is the null and alternative hypothesis? Do the data results lead you to reject or fail to reject the null hypothesis?

b. Data shows validity when the test or tool used to obtain the data is believable. Two different ways of determining validity is internal and external. Internal research will show whether the research tool used has measured what the research determined from the beginning it would measure. External research can be used to generalize what the research found into other areas that are similar to the research. A researcher can use three methods to find the validity of a test. The content method decides what content is going to be measured in the research. The construct method involves the researcher verifying a theory behind the research question and then whether the test is adequate to give valid data. A third method is the criterion related method in which

The information in this case could be used by a retailer to help dicover how to cater to their target market. Their retail information system can keep track of information on the types of customers that shop at their stores, such as income level, gender, race, age, ethnicity, and clothing preferences. The retailer then knows if they are targeting the right customers for their product line and price range or if they need to change their target market.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

A large U.S. company engaged in the manufacture and sales of a wide range of electrical products;