Essay on Marketing Research Example

1738 Words7 Pages
JoBDeK
RESEARCH

Kimberly Block
Jody Brogan
Brittany Caple
Destinie Schirle

Table of Contents

Executive Summary 1
Service Overview 2
Target Market 3
Problem Statement 4
Research Plan 4-5
Primary Research 6
Secondary Research 6
Sample Survey 7
Test Pilot Report 8
Focus Group 8
Recommendations 8
Works Cited 9 Executive Summary

JoBDeK Research will perform research to collect and compile data regarding the Blackhawk Technical College Financial Aid Department’s service and favorability among current students. Our goal is to answer the question “What are students’ attitudes towards the Financial Aid Department at Blackhawk Technical College?” We will be looking for satisfaction and dissatisfaction
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Of those who apply, nearly 64% actually receive financial aid (Arnold).

Problem Statement

What are students’ attitudes towards the Financial Aid Department at Blackhawk Technical College?

We will be looking for satisfaction or dissatisfaction with the Financial Aid Department at Blackhawk Technical College.

Research Plan

Step One

What symptoms cause management concern? (Cooper and Schindler 106)
 Competitors/other schools
 Money Loss
 Staffing
 Technology
 Student Concern
 Example: People receiving Financial Aid in October for Fall Semester.

What Environmental Stimuli raise management interest?
 Competitors
 TV Ads, newspapers ads, billboards, brochures, hand outs, flyers
 Money
 Laws
 Other Colleges
 Example: People not applying due to the problems and attending other schools with a better financial aid package.

Step Two

How can Management eliminate the negative symptoms? (Cooper and Schindler 106)
 Answers from surveys can eliminate negativity.
 Satisfied student response speaking highly of BTC financial aid.
 Promote Excellence.
 Care about Student concerns
 Profitability

How can Management fully capitalize on an opportunity?
 Take the opportunity to listen to student concern.
 Work on the problem right away.
 Work on the slow disbursement.
 Know the problem, realize the problem and define the problem, and
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