Essay on Marketing Research Example

Today, Susan Hansen, Admissions Director of East Liberal Arts College, wishes to increase tuition and reduce financial aid available to students (Brickley, Smith and Zimmerman, 2009, p. 110). Moreover, she has expressed that “increasing tuition and reducing the amount of financial aid will solve the schools financial problems” (Brickley, Smith and Zimmerman, 2009, p. 110). This will be done by “increasing an effective tuition from $15,000 to $25,000” (Brickley et al., 2009). She also projects that the tuition increase enrollment from 400 to 600 students (Brickley, Smith and Zimmerman,

Money in the form of tuition, government funding, and personal donations allow institutions to fund programs and ultimately make the college experience enjoyable to current as well as prospective students. Historically black colleges lack both the government funding, personal donations which makes it much harder for them to appeal to students. Due to lack of funding, many HBCUs are dated facilities, lack scholarship opportunities and offer fewer programs for students looking to apply. Many HBCUs have loss accreditation in a number of programs with contributes to the decline of enrollment and furthermore a loss of potential revenue. However, regardless of the harsh reality many of these colleges are facing, their impact on society and most importantly in the black community is one that can not be refuted. Some of the country’s most influential people are products of an HBCU education. The question should not whether or not HBCUs should cease to exist but instead how can the be fixed and brought back to

It was normal day like any another when I received my financial aid package from college. I remember the excitement that came with being one step further on the path to my life. And just as clearly, I can remember the sinking feeling I got in my stomach when I looked at my financial aid package. This was the first time in my life I had thought I might not go to college. After thought about education, experience, and money, I came to that college is worth the debt that may be incurred.

The graduation rates for community colleges are shockingly low. This is an issue that impacts Central Ohio Technical and the nation. The question is, what can be done about the costs of attending a community college in order to increase the graduation rates? An increase in the costs of tuition and fees, a significantly longer length of time that is spent in order to obtain a degree, and the inability to afford the gap in cost between financial aid and school costs, are all issues that pertain to the costs associated with attending a community college and their effects on the graduation rates of those schools. This paper will present these three issues along with a proposed solution to each one in more detail and present the best solution to this problem.

Historically Black College and Universities have played a essential role in changing the scene of advanced education in the United States. Today, in a time of quick change, HBCUs confront difficulties and also new snags. Not only does the HBCU itself face difficulties, but being a student at one can definitely be challenging at times. They face multiple issues such as debt, discouragement, and mental illnesses. All of this could affect both their futures, and worth ethics. In order for the students to be career steady, these issues they are facing must be fixed.

Topic Description: For over 200 hundred years, Historically Black Colleges and Universities or HBCUs have played a very important role role in the education of African-Americans. These schools have provided most of the black college graduates. Many people believe that these colleges should be shut down because we live in a very diverse nation and these schools represent racism. These schools have attracted and motivated many young black people, to get a higher education. By seeing people just like them, with similar upbringings and similar interest making great achievements, it provides those young black people with a great opportunity to further

One of the biggest challenges college students face today is debt associated by student loans. Nearly every college student will graduate with debt unless supported by academic or athletic scholarships, grants or financial aid. This issue can be addressed by encouraging students to pursue scholarships, and applying for financial aid. Though not all scholarships are capable of fully funding a student's tuition, most can help provide for fees, books, or housing. Many websites and counselors are open to providing scholarship opportunities to students who seek it. Applying for smaller scale scholarships often can result in a larger amount of money than at first anticipated. Applying for large scale scholarships are worth the time that is spent

The US government provides over 150 billion dollars each year to the students’ financial aid. Financial-Aid is one of the most reliable sources for low income students. More than half of College and University students take financial aid for the first bachelors’

While I have had a great experience so far at Elizabethtown College, I now know more than ever that to reach my full potential I need to step outside my comfort zone and move to a larger, more diverse campus. Because of the Malcom Wesley Myers and Anna Geary Myers Scholarship I can make my dream of going to a larger school like the University of Delaware a reality. For my future career in marketing and communications, receiving an excellent college education is necessary to be a competitive candidate for jobs in the future. This is why this scholarship is so important to me, so that I can lead a successful life in my future career and not have to worry about the debt that most students are facing as they graduate from

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

As the cost of education increases, many students search for assistance to help cover that cost. That form of assistance could come from burdensome financial aid or a scholarship that provides the student with an education free from debt. That’s why I am writing you today Mr. Alan Hall on behalf of the Student Scholarship Committee, bellow we have outlined the (1) the benefits to the student, (2) the benefits to you, and (3) how you can take action to help.

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

In addition to my experience in advising and student affairs, I have also worked as a professional in financial aid for the past eight years. During my time in financial aid I have seen first-hand the challenges students face with the cost of obtaining a higher education degree. My role in financial aid has evolved over my career while exploring the theoretical

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.