JoBDeK
RESEARCH
Kimberly Block
Jody Brogan
Brittany Caple
Destinie Schirle
Table of Contents
Executive Summary 1
Service Overview 2
Target Market 3
Problem Statement 4
Research Plan 4-5
Primary Research 6
Secondary Research 6
Sample Survey 7
Test Pilot Report 8
Focus Group 8
Recommendations 8
Works Cited 9 Executive Summary
JoBDeK Research will perform research to collect and compile data regarding the Blackhawk Technical College Financial Aid Department’s service and favorability among current students. Our goal is to answer the question “What are students’ attitudes towards the Financial Aid Department at Blackhawk Technical College?” We will be looking for satisfaction and dissatisfaction
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Of those who apply, nearly 64% actually receive financial aid (Arnold).
Problem Statement
What are students’ attitudes towards the Financial Aid Department at Blackhawk Technical College?
We will be looking for satisfaction or dissatisfaction with the Financial Aid Department at Blackhawk Technical College.
Research Plan
Step One
What symptoms cause management concern? (Cooper and Schindler 106)
Competitors/other schools
Money Loss
Staffing
Technology
Student Concern
Example: People receiving Financial Aid in October for Fall Semester.
What Environmental Stimuli raise management interest?
Competitors
TV Ads, newspapers ads, billboards, brochures, hand outs, flyers
Money
Laws
Other Colleges
Example: People not applying due to the problems and attending other schools with a better financial aid package.
Step Two
How can Management eliminate the negative symptoms? (Cooper and Schindler 106)
Answers from surveys can eliminate negativity.
Satisfied student response speaking highly of BTC financial aid.
Promote Excellence.
Care about Student concerns
Profitability
How can Management fully capitalize on an opportunity?
Take the opportunity to listen to student concern.
Work on the problem right away.
Work on the slow disbursement.
Know the problem, realize the problem and define the problem, and
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What field/program are you studying at Guilford Technical College and why did you choose it?
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In addition to my experience in advising and student affairs, I have also worked as a professional in financial aid for the past eight years. During my time in financial aid I have seen first-hand the challenges students face with the cost of obtaining a higher education degree. My role in financial aid has evolved over my career while exploring the theoretical