Marketing Research Mkt.421

In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades.  The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand.  Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013).  To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the

The desired marketing mix is a combination of promoting the right product in the right place, at the right price for optimal profitability. In determining the most profitable market mix, however, it is imperative that the corporation continues to maintain customer focus. The components of Kudler 's marketing mix in regards to the catering aspect are the service and food, the price breakdown, and how, when and where to promote the service.

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.

Kudler plans to expand these areas in the future, providing a multitude of specialized classes to its loyal customers. Offering cooking classes in many areas of the store makes customers more interested in shopping the store and learning new techniques in cooking healthy fares for their families. In addition to offering these classes, the employees are to be cross trained in many areas to provide a pleasant shopping experience for Kulder 's customers. The customers will also be provided with brochures of the dishes they will learn in the store that will provide the recipe and food suggestions that will go with the main dishes taught in the class. This suggestive information has been proven effective in marketing strategies; therefore, Kudler will use this suggestive marketing technique to increase the buying desires of the customers.

Marketing research is an essential component for an organization to achieve success. A marketing strategy along with its components is what persuades consumers to buy a particular product or service. This paper will illustrate the areas where additional market research in needed for Kudler Fine Foods (Kudler) and analyze the importance of competitive intelligence, and analysis regarding the development of Kudler’s marketing strategy and tactics.

Justifying the Importance of Market Research in the Development of Kudler Fine Foods Marketing Strategy and Tactics

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on

This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic data collected. This plan’s goal will be to ensure effective branding across all platforms of advertising media and to provide successful branding within the targeted consumer market.

Kudler Fine Foods is a three-store gourmet grocer in Southern California. Kudler Fine Foods specializes in providing unique and high quality ingredients for the savvy shoppers in search of the finest meats, produce, cheeses and wine (University of Phoenix, 2008). One of the opportunities stated in the Kudler’s strategic plan include offering an expanded catering service. Currently, Kathy Kudler has been providing some catering services through special requests, with very good results both in customer satisfaction and product profit margin. The following market analysis will review Kudler’s existing market research, and present opportunities based on the marketing mix for the expanding catering services.

When a business conducts a thorough market research for the duration of the service, the company is communicating with current customers. This assists the company in two ways the first area is that the company is obtaining valuable information from current customers that reflects how the customer’s needs are being met. The second way it assists the company is that it takes the deductive reasoning out of customer service and gives the customer the sense that the company cares. This step is important to the company and the customer because it provides accurate feedback on whether the company is providing the best possible service.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

A good marketing strategy is a pillar of a successful business. They play a big role for introducing the products to the world and without good promotion, the brands could not survive for longer times. These are types of strategies that could be implemented by Caffe’ Vergnano in Finland.

This is one of a series of four texts on marketing and agribusiness prepared by an FAO project for use in universities and colleges teaching agricultural marketing, agribusiness and business studies. This text, Marketing research and information systems, reviews the role of marketing research and the techniques used to undertake market research, including questionnaire design and sampling and writing of a research report.

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.