Marketing Research Mkt.421

1054 Words5 Pages
Marketing Research In the area of marketing and research development it is important to understand what goes into the process. “Companies today recognize that they cannot appeal to all buyers in the marketplace or at least not to all buyers in the same way (Armstrong and Kotler, 2009)”. Every buyer has there own specific needs and buying practices, so it is important to try to reach them all. In this essay Kudler Fine Foods will be discussed, their marketing strategy and tactics, identifying the area where additional market research is needed, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler’s marketing strategy and tactics. Kudler Fine Foods was founded in 1998 by Kathy Kudler…show more content…
The development of marketing strategies for Kudler Fine Foods is to get more of an up to date system and get out into the community more. Kudler has to focus on the tactics that will sell and the strategy of what the store is offering. Once a solid marketing strategy is developed and the tactics are part of the launch, a comprehensive marketing plan is next. A good marketing plan should translate the goals which are outlined in the strategy of the plan which will deliver results. For example, the sales tools and positioning documents such as the web site, testimonials, brochures, and sales presentations will be clear, and there will be expected results for each campaign time line with a targeted account of development. Another way to focus on the companies marketing strategies would be the four P 's (Product, Place, Price, and Promotion). There is an importance of understanding the marketing mix to sell more products as well. Developing an effective and successful marketing mix takes more of an experimentation and following up the process to determine the most effective method of marketing of a product or service for the customers. In conclusion, it can be difficult to develop and provide a quality service without doing at least some basic research about the different marketing resources. There are some companies that believe that research can generate lots of useless data which are rarely read,

More about Marketing Research Mkt.421

Open Document