Marketing Research Essay

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

2. Build urban luxury communities driven by scenic location or favorite weather conditions such as Florida, Arizona, California, Nevada, New York, New, Jersey, San Francisco Bay Area (S2, O4)

In this reading, I will be discussing the different categories in which advertisers have placed consumers to distinguish them from one another using their values, attitudes, and life-style. According to the writer of American culture and advertisement James B. Twitchell, “the object of much consumer research is not to try to twist their feathers so that they will flock to your product, but to position your product in such a place that they will have to fly by it and perhaps stop to roost. After roosting, they will eventually think that this is part of their flyway and return to it again and again” (p. 178). The proposition of stereotyping consumer lifestyles is a very effective way of marketing goods and services. The VALS2 strategy of marketing segment, target, and position used by advertisers is based on research; which means, marketers know more about consumer behaviors than what we think. This is an important issue because it’s necessary to raise awareness in society about the advantages and disadvantages that this can bring. After having evaluated all given points; this article is an eye opener for those who have any doubts about what consumers mean to large companies and advertisers.

5. Examine the advertisement below to determine who the target market is for the product. Then, select as many descriptors that fit the qualities of that target market.

We have an average number single detached and semi detached homes for people who earn average to high incomes, a high number of duplex homes for the majority of the citizens who earn high to loft-style incomes. Finally high and low rise apartments for the residents who earn average to low incomes

Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level.

As prices continue to rises, many lenders had to come up with ways for a purchaser to buy a home. In 2004, many first time home

There are not too many people who are fully aware of what corporate housing really is and what it consists of. Corporate Housing offers an alternative to hotels when the clients are planning on staying for a couple of weeks. Our goal is to make our company memorable for every client, we need to get to know our clients and truthfully address their needs accordingly. We will be reviewing the nature of corporate housing, how we plan on presenting the product, what locations and demographics are ideal for this, we will research our competitors, and finally create a marketing strategy which will consists of our: pricing, promotion, distribution, and our sales support.

Every transaction, Patricia believes, is always about her customers “you are the reason why I am in business to help you identify properties in the Real Estate market that will fit your needs and budget.” Her main objectives are loyalty and commitment to

For the tapestry LifeMode groups, we can see that at a 0.8 miles radius, 82.4% of the 2015 Households were composed of Uptown Individuals, 8.8% of Senior Styles and 2.1% of Middle Ground. On the other hand, the Urbanization Groups report reveals that the Principal Urban Center contains 35,606 households or 84.3% of the total number. Out of those 35,606 households, the category that interests us the most are the Metro Renters (3B), prevailing with 69.3% and the Laptops and Lattes (3A) with 12%. The 0.8 miles radius also indicates that 7.8% of the total households is part of the Suburban Periphery and displayed as Golden Years (9B). The category that appears to have the most potential is the Metro Renters

The Australian Federal Government in recent years announced a contentious proposal in which first home buyers should access their initial superannuation savings to purchase their property. Most recent data from the Australian Bureau of Statistics (ABS) as of February 2015 highlighted the increase in first home buyer population in their early thirties to forties by 57%. This is in contrast to the greater number of first home buyers aged in their early twenties and thirties when housing was more affordable, (Marinos, 2015).

The initiatives that SWLA Real Estate will take to insure their success in meeting these objectives will be in the form of a marketing mix aimed at prospective customers. Mass mailing of postcards, seasonal items, offers for free comparative market analysis (CMA’s), and general information packets will be part of the effort to gain customers. In addition, a website will be set up enabling users to join and receive an email newsletter on a weekly or monthly basis. These efforts along with networking by way of community involvement will provide the organization with more than sufficient numbers of customers.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,