Marketing Research Paper

1346 Words6 Pages
Marketing Research Paper

The American food networking Industry has seen tremendous growth since the fist cook book was published in the late eighteen century. The number of households that have subscribed to the Food networking has increased many folds as has the viewership. Never before has this stylish food industry seen such growth. This paper tries to investigate the case of Kudler’s Marketing Plans as it looks into the ways by which the Company can improve on its Research and Competitive intelligence plan. The paper also tries to find out the newer domains where the company could look forward to go for research and there by develop its strategy and tactic.
About the Company Kudler Food was founded in the year 1998 by
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• By using the external source of data the Kudler can customize the data in the form in which the company requires it and thereby can directly use it. • In case historic data is required for the decision making process the secondary data are the most authentic source to provide the most relevant and accurate information (allbusiness, 2010)
Additional Data collection sources: The additional data collection source for Kudler Food may be in the form of Social media channels like Blogs, RSS Feeds, video sharing sites, photo sharing sites, micro blogs, podcasts, widgets, etc.
Diagram Showing the key social media Platforms

The primary usage of these sources of data collection is that it provides:

Information about the perception of the brand which can be gained by means of the volume of chatter in the social media space through various proprietary quantitative solutions such as: 1. QSOV (Qualified Share of Voice across competitors)

2. UStack (Mapping all social media conversations)

3. Channel split of social media conversations (gallaugher, 2010)

Diagram is showing the secondary sources that can be used and the themes that can be captured.

Conclusion After the marketing research the company should be looking to re plan its marketing strategy and try building a brand of its own in the eyes of the customer. The main aim of this whole process (for Kudler) should be to find out the ways by which it

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