Marketing Research Paper for Kudler Fine Foods

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Kudler Fine Foods has no direct competition with other gourmet grocery stores in their current locations. Kathy chose the locations for this reason and for their accessibility to KFF’s target high income consumers. KFF has been emphasizing direct mail promotions to high income zip codes, word-of-mouth advertising via satisfied customers, and personal sales promotions both in-store and at various community events.

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Kathy Kudler owner and founder of Kudler Fine Foods is looking to expand her company and market her products to new prospective clients, along with improving her services to her current clientele. Since the opening day of Kudler Fine Foods in June 1998 the business has become sustainable and profitable.

“Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing

Kudler Fine Foods was first established in 1998 by Kathy Kudler in the San Diego, California metropolitan area (Kudler’s Fine Foods (2004). Today there are three locations, the first location to open in 1998 was La Jolla, second to open in 2000 was Del Mar, and third to open in 2003 was Encinitas. Each 8,000 square foot store is stocked with the very best domestic and imported foods and wines. Kudler prides itself on using the finest and freshest organic ingredients, which they purchase from local organic farmers.

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on

Internal aspects relate to strength and weakness. Because Kudler is small, it is more manageable. Growth can only be effective if additional facilities operate under the same level of quality as the three existing locations. Notably, Kudler Fine Foods is based on Kathy's personal vision, and therefore she personally staffs her locations for appropriate selection. By way of Kathy's methodical selection and training, her mission of delivering quality products by knowledgeable employees builds loyal

The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla, CA, she sought financing with a business plan in hand, and opened

The goal of Kudler Fine Foods is expansion and growth while increasing profit and the current book of business. By doing the extra research and implementing a risk management program before opening a new location will increase the success of all three current locations and ensure the success of any future locations. It will also help Kudler organize and develop other facets of the business like the website. A little extra work goes along way and with the risk management plan in place and a new location market analysis model being used Kudler Fine Foods should be able to grow and meet all the organizations goals.

Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. This paper discusses how the organization competes in the marketplace and the strengths and weaknesses of the company according to the marketing surveys their customers completed. The following also discusses which market structure best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the

Kudler Fine Foods is an up scaled epicurean gourmet food shop that was founded in 1998 by Kathy Kudler. Kathy Kudler has opened three stores her first store opened in La Jolla in1998, her second store opened in Del mar in 2000, and the third store in Encinitas in 2003.

Also Kudler needs to make sure that their prices stay competitive to other catering services in the area. They can offer services that may result in a higher fee; for example it will cost more to have the meal prepared by a celebrity chef. They should be flexible with the costs offering different meals at different costs to the customer. It cannot be stressed enough that Kudler needs to focus on staying competitive since this is a new service that will be added and they do not have the reputation of some other catering companies in the area.

They have been in feed mill business since 1988 and were a customer of Oba for industrial purchases. When operations started going bad for Oba in the beginning of 2000s, the family decided to buy the renowned company. They could undertake this because they were already in the agriculture sector in the same region and they were familiar with the raw material. After several years of adaptation to the pasta market, they invested about USD 65 million to renew the factory between 2010 and 2012. Step by step, they increased the export market entries and they tripled the export sales figure from 2011 until 2015. Meanwhile, they also paid attention to the domestic market. Built on the brand name, they spared a significant budget for advertising, introduced new product varieties, and reinforced the distribution channels to increase the market share. Furthermore, they made a nation-wide research named pasta map of Turkey. Data is collected in regard to pasta consumption in the country such as eating habits, cooking styles, shape and sauce preferences, and demographics. With this information, they could design marketing programs specifically for different regions. These show that, Oba strengthens a function based on available resources and then it is stretched further to achieve

Selection – a wide choice of food with KFC mainly focusing on fried chicken and McDonald’s on hamburger.