Marketing Research - Perception Towards Tata “Nano”

10190 WordsDec 20, 201141 Pages
Report: Perception towards TATA “Nano” TABLES & CHARTS 1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses over Awareness Acceptance Level of TATA Nano Responses over “Liking” and “Plan to Buy” Name Justifies the Product Showing Responses over Name “NANO” “Bike” over “NANO” Showing responses for “Bike” over “NANO” Feature that inspires the purchasing…show more content…
It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world 's fifth largest medium and heavy commercial vehicle manufacturer, and the world 's second largest medium and heavy bus manufacturer. The company 's 22,000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our value system and ethics." Tata Motors helps its employees realize their potential through innovative HR practices. The company 's goal is to empower and provide employees with dynamic career paths in congruence with corporate objectives. All-round potential development and performance improvement is ensured by regular in-house and external training. The company has won several awards recognising its training programs. Established in 1945, Tata Motors ' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company 's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West Bengal) to manufacture the company 's small car. The nation-wide dealership, sales,
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