Marketing Research Plan For Top Choice Milk Essay

Mother energy drink aims to provide high quality energy for people. In June 2013, Mother introduced a new energy drink flavor which is Green Storm. This new flavor can expanded the Mother range to add a variety that is perfect for consumers who are looking for mother of an energy hit, with naturally sourced caffeine. The main idea of this marketing plan is to gain more interests of its customers, make more people to understand this energy drink.

milk as a loss leader, grocery stores can bring in more customers because milk is a necessity

There are two types of collecting data for research, which are qualitative and quantitative research. Qualitative research is used to gain a thorough explanation about a phenomena, and ‘is normally recognisable via the use of methods that include, at least, in-depth interview and group-moderation techniques’ (Bailey 2013)

Present data on the trends in the sales of all milk to adults over the last 10 years, as this indicates the size of the adult milk market.

Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another “nutritious cereal”. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers.

I have read your letter taking great time and consideration on your suggestions of how we should conduct a marketing consumer survey. Your ideas are very useful but I think we will make small changes to what you have suggested. Within this letter, I will explain what I think will be the best for Clover Valley Dairy’s new yogurt packaging. I hope that you will agree with me that this is the best way for us to conduct a consumer marketing research survey.

· The research design for this study was qualitative. The information gathered was collected through the use of interviews and surveys. It is a qualitative research study because it “does not introduce treatments or manipulate variables, or impose the researcher’s operational definitions of variables on the participants” (PPA n/d). I was additionally directed at getting a better comprehension of the subject through first hand, truthful reporting.

The data I collected from the study was both qualitative and quantitative in order to give a more valid outcome; these included an open-ended, semi-structured interview, which I

Surveys (segregated technique designed to test perceptions regarding a product or service) depict quantitative data that will help in the developmental stage of a product or service. This tool is most often used regarding sensitive data. It is relatively inexpensive. Observation is primarily used at the point of sale of a product or service. This tool depicts emotional reactions to products or services.

Looking in to the milk industries, study shows Dutch Lady Milk is the most trusted brand rank by the Readers Digest and Dutch Lady brand is across the countries. Since, prices of raw materials are going up the prices in the market will also rise in order to cover the expensive input cost. Moreover, this brand is a well-known milk brand meaning demand is huge and people prefer this brand. Therefore, need to make sure that customers will not switch to another milk brand.

Whole Foods Market is the leading natural and organic foods supermarket. They are the first national “certified organic” grocery store. 2015 might have been the worst year in the history of Whole Foods Market. Comparable sales had declined for the first time since the recession. There was a humiliating scandal involving mislabeled weights and prices, and the attacks from rivals Kroger Inc., Costco Wholesale and Trader Joe’s only seemed to increase. This resulted in Whole Foods’ shared price plummeting 36%. This was a decline that would have been worse had a late-year buyout rumor no circulated. Whole Foods had diminished this rumor. Moving into 2016, there seemed to be a reason to be optimistic even with the descending momentum and flat comparable sales forecast. In 2016, Whole Foods debut the 365 chain. This was really a jump start for Whole Foods stock at the beginning of 2016. The budget friendly 365 chain allowed the company to reach different demographics and provided a larger range of real estate options, enabling it to open in neighborhoods that may not be fit for one of their full line stores. The 365 is the best solution to stores like Trader Joe’s. “We are continuing to make measurable progress on fundamentally evolving our business including the successful launch of our new 365 format, expanded value investments, and increased efforts to better understand and provide personalized offers to our customers. We are seeing some

Thirty six years ago John Mackey started a grocery store based on his vision of a business that provides customers only natural foods. Based on a simple but effective business model, Whole Foods has grown to a position of market leadership that is now being challenged by low-cost organic sellers. According to Feldman (as cited in Giammona, 2015) “Whole Foods continues to face challenges from competitors going after organic and natural foods more aggressively”(para. 4). The company 's differentiation edge against lower-cost competitors is fading as competitors have been successfully emulating the Whole Foods experience (Sharma,2015).Furthermore, Wahba (2016) noted that the company 's "Whole Paycheck" reputation is hurting sales and driving customers away to other low-priced organic food competitors.

Before being persuaded on making an informed choice as to the research methods most suited for the study, they were reviewed on their effectiveness in reaching the research objectives. As the study endeavoured to assess consumer attitudes, questionnaires seemed less appropriate. A common weakness discovered in using quantitative research was the lack of chance given to individuals to express their view or opinions about questions. Given that the study strived to

Data presentation of research findings will depend on the research methodology used to collect data. Research data can be collected by using qualitative or quantitative techniques. Mc Mahon group used focus groups which are a qualitative method of collecting data. The analysis and presentation of data in qualitative research rely on the use of words to explain the research findings. Raw data collected from either primary or secondary sources need to be in a form that can facilitate analysis and interpretation. Results of the study, for instance, can be presented by the use of graphs, pie charts, and tables. Evaluating which of this approach is suitable depends on the intricacy and amount of data presented (Attride, 2001).

The study will implement a survey that is exclusively delivered to 20 women and 20 men that I personally know, and I communicate with on Social Media website, that purchase brand-named products frequently. The survey tool that I will employ is eight short questions on SurveyMonkey for the collection of data in regards to the Psychological vs. Social status reason why individuals buy brands and their emotional attachment to those brands. Sampling will involve selection of a random zone where the sales are not too high or too low and then consumers can be asked to answer a hypothesis question like, “Why are superior brand products more appealing to consumers?” The information that will be gathered with help from the company in knowing what the key selling points of their product is so that they can maximize on them while they also reduce any negative characteristic of the branded product.