Marketing Research Project

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

David Guterson’s, Enclosed. Encyclopedic. Endured: One Week at the Mall of America, offers a commentary revolving around modern American malls and their effects on society. Guterson claims that while American malls offer a look into American culture, they have altered society to become more shallow and materialistic through his observations of the Mall of America. Guterson also predicts that in future times, the traditional marketplace will be replaced by the desolate megamalls of tomorrow. Guterson asserts that while malls provide a window into American culture, what he observes is cause for alarm. Every year, Americans spend their hard earned money in malls. Sales for the Mall of America jumped from 650 million dollars in 1993, to 1 billion

In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.

From its vast security systems, to the indoor theme park, and over 520 stores the mall is like a city within itself; closed off from the rest of the world. Guterson writes that the quality and impressiveness of the mall is not comparable to any other. The mall is “the best of the best” and people visit it because of its modernism. The modernism of the mall is displayed through features like an arcade, the gardens, trees and flowers. The argument of the essay is reasonable in the way people go to spend in the mall. It is true that people are sometimes

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.

In “Enclosed. Encyclopedic. Endured: The Mall of America” David Gueterson spoke about the idea behind the creation of the Mall and his journey as a reporter inside it. For instance, he talked about how the mall not only intended to attract Minnesotan, but also to appeal to tourist from everywhere. Because of it enormous size and diverse activities, the mall is like the mecca of shoppers. He also mentioned that, Some people got engaged and some even got their marriage ceremony at the mall. After all he described the mall as a success, and the companies behind the mall are even thinking about building similar malls around the world. (161-72). Such marketing strategies stated above are embodied in many businesses today, with the intention not only to bring people in, but also to make them spend money and come back again.

The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.

In order to complete this assignment, students were invited to visit the Park Meadows Mall and observe the demographics, the prevalent features or characteristics of different areas of the shopping center. The three areas the class were to stop at were the Nordstrom’s region, the JCPenney’s region, and the food court region. All three of them can be characterized as regions because common features are shared within them. The Nordstrom’s region displayed itself as an area designed mostly for older and wealthier customers, presumably women, as it contained many expensive furniture stores, as well as a Victoria’s Secret and an infant clothing store. The areas around the stores are more spacious and the lights are dimmed. The absence of small children

Today's malls are the centers for teenage hangouts, parent-child bonding, and, most of all, consumerism- the centers of today's society. These large complexes house both local and chain stores, food courts, arcades, public space (used for fashion shows and picture ops with the Easter Bunny and Santa Clause). The minute you walk into the mall, usually via a department store, sales and advertisements hit you in the face, and the sense of money exchaning hands

All major North Carolina cities have an NC State radio affiliate, including Raleigh, Durham, Charlotte, Greensboro, Asheville, Winston-Salem and the Outer Banks area.

Trivedi S (2008) observed that shopping centers have all tendency to standardize their shopping aspects and whenever you go to shopping centers, they have the same look and if at a certain point uniformity of these malls presented some benefits, it would also tend to dull customer’s desire.

In the latter half of the 20th century, shopping malls became very popular and most of the company’s stores were situated in the downtown areas, they followed the trend by developing more stores in the shopping malls to attract customers and increase the financial profitability of the company.

3 – Report on retail outlet based on a visit – sophistication in terms of modern retailing

Malls are no longer single enclosed structures that simply house multiple retail stores. They have evolved into the notion of a city within a city. They are now being built to accommodate a person’s every need and want. Not only do they house an array of retailers, they are almost, in some cases, a one-stop shop where people can shop for clothes, groceries, socialize, and entertain the family all in one location.