Marketing Research Report for Blackberry Smartphone Essay

In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

After a successful launch of the LG Watch Phone in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices that have 3G capability, a touch screen interface, MP3 player and video calling. LG must entice consumers to switch from their handsets to the LG Watch Phone and generate sales from new markets. Potential customers for this product will be

As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline

The strategy employed by NOVA as a means of accomplishing these goals incorporated several specific elements. The first was the need to determine and understand the relevance of mobile phone ownership and utilization within the U.S and then, extend this to the specific utilization of smartphones which would allow for mobile access to dynamic Internet content and apps. Smartphone usage across the U.S exceeded 60% utilization by early 2013 and continues to grow which outlines the potential benefits of targeting such users across specific marketing campaigns.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications.  The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally.

But however, as the development of technology, the business will be able to support different smartphone one day. The development of technology satisfy people’s desired and it can attract more consumers for the business. Nowadays, people prefer to replace cash and cards with the smartphone which is smarter and more

In today’s times, the smartphone is important to communicate. Having a smartphone could mean a matter of survival – particularly when traveling abroad, searching for directions, updating reports for work, connecting with friends, family and etc. The product I pick is the iPhone. When the iPhone was launched it rocks the world of every person. The appearances of the iPhone to Americans become a trend in smartphone history. The first smartphone to become a choice set of being sleek and user friendly. The iPhone affects Americans psychologically of having the idea how convenient to surf the internet using a portable device. Therefore, the iPhone became a personal handheld computer device to have easy access to browse the internet. Moreover, consumers

First, a good target market would be the “Baby Boomer” generation. This generation’s age demographic falls into the 45-64 year range which makes up about 30% of internet usage in the United States. With the rise of smart phone technology, even the Baby Boomers are catching on to the trend. Roughly about 15% of smart phone users are over 55 years old and with the

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

The secondary market targets high school, college, and graduate students. For this market, it seems that the once popular iPod is now being replaced with the iPhone (1). We will examine the marketing mix: product, price, promotion, and place, to see if Apple is delivering the intended value to target customers. When researching the company’s environment, we will study the economic, political, cultural, technological, and natural forces in the company’s microenvironment (71). By researching all these aspects, we will get a better idea of how Apple continues to grow and market itself into a prosperous technological company. Apple’s iPhone interests us because it seems to be the cell phone that has the latest technical advancements, and can do more than just the average cell phone. By studying this company’s market perspective, we can get a better understanding of how Apple can continue to have the highest sales in the cell phone market.

Blackberry tried to handle its current keyboard cell phones as well as the Storm. In performing this, the end result didn’t attract the traditional Blackberry customers or to those hoping to change to a touchscreen phone. This lead to dysfunction and frustration. Always pick a unique strategy and embrace it; and plan on making the customer want it no matter how good or bad the product truly is.

Objective Regain blackberries 20% lost market share, and improve overall net profit vs. last year by 13%

#6: Which type of phone offers the best value for the money? #7: If price or availability were no object, which would you most prefer to use/own? ▪ The above two questions have three possible answers: ▪ BlackBerry ▪ iPhone ▪ Neither/Other #8: How likely are you to make your next phone a BlackBerry? ▪ This is our primary dependent variable.

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.